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Re: Issue #832 Clear link text, etc. (action item)

From: James Craig <wai-wg@cookiecrook.com>
Date: Fri, 02 Jul 2004 14:36:22 -0500
Message-ID: <40E5B936.7020008@cookiecrook.com>
To: w3c-wai-gl@w3.org

John M Slatin wrote:

> why is it inappropriate to include verbs in link text?

Perhaps I'm wrong, but the way I understand it is that the W3C Quality 
Assurance Activity overlaps many of the initiatives so reasons for this 
tip relate to accessibility, usability, and other technical concerns.

Obviously "click here" affects accessibility and usability, but it also 
affects search engine indexing results. Likewise, action verbs such as 
"get" or "read" in link text essentially dilute relevant search results. 
For example, the link text "Get Amaya" would only return a 50% match on 
the search term "Amaya," but the link text "Amaya" would return a 100% 
match. I am sure there are concerns other than search engine results, 
but this is one example.

Referenced URL: <http://www.w3.org/QA/Tips/noClickHere>

Incidentally, the QA home page <http://www.w3.org/QA/> includes a few 
instances of the link phrase "Learn more" linking to different resources 
and would be a prime candidate for the "clear link text" recommendation 
we are discussing.


Received on Friday, 2 July 2004 15:36:24 UTC

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