re: B.3.1 - Simple and straightforward language

Al Gilman suggested the following as a statement of checkpoint B.3.1.:

"Use language that is as simple as possible, while appropriate for the
content of your site. [Priority 1]"

This sounds reasonable to me. Simpler seems better for this checkpoint.

I (Eric Hansen) assume that Al intended that any other material (such as 
the longer paragraph) would be put in the Techniques document.

I think that virtually any of the material posted on this thread (re: B.3.1 
- Simple and straightforward language) might be crafted into/included in 
the Techniques document.

=============================
Eric G. Hansen, Ph.D.
Development Scientist
Educational Testing Service
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E-mail: ehansen@ets.org