Re: DRAFT: Contact blurb specific to developer audience (Education and Outreach Working Group)

  Hi Sharron,

Please go ahead and put it in the wiki, than others can comment there. :-)

Thanks,
~Shawn


On 12/7/2011 11:17 AM, Sharron Rush wrote:
> At 09:45 AM 12/2/2011, you wrote:
>> ACTION-16: write Contact blurb specific to developer audience (Education and Outreach Working Group):
>
> Should this go to this list or to the wiki?  Thanks!
>
> If you sell goods and services online, you have an eager market that is 54 million people strong in the United States, maintains an aggregate income that now exceeds $1 trillion, and boasts $220 billion in discretionary spending power according to Fortune Magazine.  As ideal as it sounds, many online retailers fail to reach this valuable market because their web sites are not accessible the group described - people with disabilities.  This large and growing group of customers is likely to lose interest when form inputs aren't labeled, graphic elements are not described, or the next step in a purchase process shows up in a modal dialogue that can't be found by assistive technology.  These and other design barriers can make online shopping miserable for potential buyers with disabilities.
>
> If your customers are frustrated, you want to know about it.  The Web Accessibility Initiative <http://www.w3.org/WAI/> at the W3C has a resource to help them communicate with you in a constructive and useful way.  Consider posting a link on your shopping pages for customers who encounter shopping barriers.
>
> The guide is called Contacting Organizations about Inaccessible Websites <http://www.w3.org/WAI/users/inaccessible>and can help your potential customers describe specific areas of pain.  Open the channels of communication to potential customers with disabilities.  You may make their holidays much merrier and give yourself the gift of a new customer who is likely to return.  May your all your holidays be bright!
>

Received on Wednesday, 7 December 2011 19:45:35 UTC