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RE: ROI slides updated in "Web Accessibility is Smart Business" Presentation

From: Karl Groves <karl.groves@deque.com>
Date: Thu, 5 May 2011 10:21:33 -0400
To: "'Shawn Henry'" <shawn@w3.org>, "'EOWG \(E-mail\)'" <w3c-wai-eo@w3.org>
Message-ID: <4dc2b273.8d8de50a.3cac.4abf@mx.google.com>
Suggestions:
"Investment" Include discussion on what upfront costs exist. These are things like personnel time (learning new techniques, searching for better JS frameworks/ extending capabilities of existing frameworks) and licenses for new/ better testing tools.

Also, we should be transparent here. There are some new costs which will never go away: captioning/ transcription and increased time for QA personnel to add & perform new tests. Also, in an agile environment developers will (hopefully) be doing some of their own tests. Additional testing time for accessibility will cost money as well.  Most of this is mentioned in the notes for the slide, but we should mention that on the slide itself, too.

"Decrease Costs" include explicit discussion of including accessibility in project initiation, requirements, and design phases rather than development phase (or, in agile environments, making sure to include accessibility user stories or some other explicit mention of accessibility in user stories)

"Return from Investment"  include in notes that return is based on type of site & prior accessibility state. i.e. the more income is realized through the site the more drastic ROI can be.


Finally, and I understand this presentation is already far down the road and perhaps this conversation has already taken place, but why is there no discussion of risk? 



Thanks.

Karl L. Groves
Director, Training
Deque Systems, Inc.
Phone:  443.517.9280
E-mail:  karl.groves@deque.com

Is a non-compliant website putting your organization at risk? Visit www.deque.com

> -----Original Message-----
> From: w3c-wai-eo-request@w3.org [mailto:w3c-wai-eo-
> request@w3.org] On Behalf Of Shawn Henry
> Sent: Wednesday, May 04, 2011 10:29 PM
> To: EOWG (E-mail)
> Subject: ROI slides updated in "Web Accessibility is Smart
> Business" Presentation
> 
>   EOWG,
> 
> Based on previous discussions I've update the "Investment",
> "decrease costs", and "Return from accessibility" slides, which
> are currently around slide 20. The latest version is available
> from http://www.w3.org/WAI/presentations/bcase/
> 
> Please review these, send any ideas to the mailing list, and
> prepare to discuss them at this week's teleconference.
> 
> Thanks,
> ~Shawn
> 
> 
> 
> -------- Original Message --------
> Subject: 	Re: Updated again: "Web Accessibility is Smart
> Business" Presentation
> Date: 	Mon, 11 Apr 2011 15:59:58 -0500
> From: 	Shawn Henry <shawn@w3.org>
> To: 	EOWG (E-mail) <w3c-wai-eo@w3.org>
> 
> 
> 
>   EOWG,
> 
> Thanks for the comments on the business case presentation. I am
> updating it frequently to address comments as they come in.
> 
> Whenever you look at it, make sure to *download the latest
> version* from http://www.w3.org/WAI/presentations/bcase/
> 
> Some other notes:
> * We still need a volunteer to make the alt text images.
> * When you send comments, include the title of the slide, not
> just the slide number, because the numbers change when we add or
> delete slides.
> 
> Thanks,
> ~Shawn
> 
> 
> 
> On 4/5/2011 10:51 AM, Shawn Henry wrote:
> >   EOWG,
> >
> >  Based on feedback from last week's teleconference, I've
> updated the "Web Accessibility is Smart Business" presentation
> at: http://www.w3.org/WAI/presentations/bcase/
> >
> >  OPEN:
> >  * Will someone volunteer to make the alt text images for the
> slide titled "[for example: alternative text for images]" (around
> slide 15)
> >
> >  Significant changes:
> >  * OK but what does it cost? (around slide 19) - changed notes
> >  * [investment] (20) - new slide&  notes
> >  * [lowering costs] (21) - new slide&  notes
> >  * [return on investment] (22) - new slide&  notes
> >  I know that some people did not like that chart. It feels like
> it illustrates the points that we want to make so I put it back
> in there differently just in case it now works. Feel free to say,
> No, and I'll take it out again. Suggestions for other
> illustration welcome!
> >
> >  Minor changes:
> >  * [market quote] (around slide 7) - edited slides text and
> note text
> >  * [photos of older computer users (8) - added in notes the
> first paragraph
> >  * Some basics (14) - moved slide location&  changed notes to
> fit flow
> >  * [tips] (27) - edited slide text and notes just a little
> >
> >  We'll discuss these and any other comments at this week's EOWG
> teleconference. Feel free to discuss via e-mail in the meantime.
> >
> >  Best,
> >  ~Shawn
> >
> >
> >  On 3/30/2011 7:21 PM, Shawn Henry wrote:
> >>   EOWG,
> >>
> >>  The updated "Web Accessibility is Smart Business"
> presentation is available
> from:http://www.w3.org/WAI/presentations/bcase/
> >>
> >>  Please let me know right away if you cannot get the file.
> >>
> >>  Open issues:
> >>  * Example of important alt text. In the last discussion we
> thought of a Buy Now button; however, that might be problematic.
> Let's think about another compelling example, perhaps that
> overlaps with SEO, too.
> >>  * For the [photos] slide, can we come up with different
> people representing more ethnic and geographic diversity who are
> widely recognized and admired?
> >>  * For the [market quote] slide, are there statistics from
> other countries&/or worldwide that make this same point?
> >>
> >>  Notable changes since last version:
> >>  * OK... but what does it cost slide - rewrote the Notes
> >>  * Alternative text benefits slide - minor edits to the slide
> text
> >>  * Search Engine Optimization slide - added paragraph in the
> Notes
> >>
> >>  We'll discuss it at this week's EOWG teleconference, and then
> might be ready for a survey to gather approval to publish.
> >>
> >>  Regards,
> >>  ~Shawn
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>  -------- Original Message --------
> >>  Subject:     Ready for Review: "Web Accessibility is Smart
> Business" Presentation
> >>  Date:     Mon, 31 Jan 2011 21:14:57 -0600
> >>  From:     Shawn Henry<shawn@w3.org>
> >>  To:     EOWG (E-mail)<w3c-wai-eo@w3.org>
> >>
> >>
> >>
> >>   EOWG,
> >>
> >>  A complete draft of "Web Accessibility is Smart Business"
> Presentation is available from
> http://www.w3.org/WAI/presentations/bcase/
> >>  All comments are welcome at this point.
> >>
> >>  *Active EOWG participants*: Please reply to me right away to
> let me know if you can get the file. Also, let me know if you
> will help cover one or more of the points below.
> >>
> >>  Some open points:
> >>
> >>  1. Someone who has Office 2003 please check that all slides
> have a white or light blue background. (previously slide 2 and
> one other had red text on black background)
> >>
> >>  2. For the [photos] slide, we need people representing more
> ethnic and geographic diversity, preferably who are widely
> recognized and admired.
> >>
> >>  3. For the [Market quote] slide, it would be good to get
> statistics from other countries&/or worldwide.
> >>
> >>  4. For the "Benefits situations" slide, we could use better
> images to represent the text in the notes. Images should be
> Creative Commons or have similar permission to use.
> >>
> >>  Regards,
> >>  ~Shawn
> >>
> >>
> >>  -----
> >>  Shawn Lawton Henry
> >>  W3C Web Accessibility Initiative (WAI)
> >>  e-mail:shawn@w3.org
> >>  phone: +1.617.395.7664
> >>  about:http://www.w3.org/People/Shawn/
> >>
> 
Received on Thursday, 5 May 2011 14:22:13 GMT

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