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Re: Suggested for Biz Case slides

From: Robert Yonaitis <ryonaitis@gmail.com>
Date: Tue, 12 Apr 2011 10:58:29 -0400
Message-ID: <BANLkTinF5rW+=M2k-o4be3VY60mMeQn2pQ@mail.gmail.com>
To: Char James-Tanny <charjt@helpstuff.com>
Cc: EOWG <w3c-wai-eo@w3.org>
All -

I think the description (of the Slide/Tree) is a great idea and invaluable
for the person giving the presentation. Maybe for each slide give the
objective or specific goal of the slide (in Speaker notes), so when the
slide is up on the screen the speaker can give the background of it and why
it is important. To try to putt too much meaning on the slides will be hard
at best and never complete, but using the slide as a presentation/learning
aid would be powerful.

Thanks,
Rob Yonaitis

On Tue, Apr 12, 2011 at 10:18 AM, Char James-Tanny <charjt@helpstuff.com>wrote:

> But isn't everything relative? I mean, will people really look at an image
> of a tree and think that it takes 40 years to get full advantage of an
> accessible website?
>
> I think the tree fits the metaphor, and I think people will understand that
> it's time in general, not specific time, that is being described. (We could
> always add a description to that effect.) And while other plants might
> better describe the "quickness", the fastest plants are annuals...and they
> die at the end of the season.
>
> -----Original Message-----
> From: w3c-wai-eo-request@w3.org [mailto:w3c-wai-eo-request@w3.org] On
> Behalf Of Shawn Henry
> Sent: Monday, April 11, 2011 1:10 PM
> To: EOWG
> Cc: Cliff Tyllick; Sharron Rush
> Subject: Re: Suggested for Biz Case slides
>
>  Thanks for the ideas on images to represent ROI.
>
> I like several things about the tree image; however, I have one disconnect:
> how slowly trees grow. For example, I think it takes around 5 years for an
> apple tree to bear fruit. I'm concerned that the slow growth of a tree might
> make it a poor metaphor for the point we want to get across.
>
> I think we want the image to convey that in many cases organizations will
> start seeing returns within a few days of launching a redesign that fixed
> significant accessibility issues.
>
> (p.s. Some personal perspective: We considered planting some young trees
> last year and were dismayed at how long it would take them to grow to the
> height we wanted. On the other hand, I've been watching my chives grow over
> an inch per day the last few days!)
>
> Looking forward to more thoughts...
> ~Shawn
>
>
>
> On 4/9/2011 11:29 PM, Cliff Tyllick wrote:
> > Cecelia, that's similar to the thought that I had ó although being more
> literal-minded, I was thinking in terms of a graph. The more I think about
> it, the better I like the image of a tree, though. But let's tie each stage
> of investment to an example that shows that the type and amount of return
> you will get depends on the type of business you're in.
> >
> > The tree is your information resources. If you plant it right, water it
> properly, and give it time to develop a good root system, it will at least
> stand sturdy and give you shade. This is like a governmental agency, which
> derives no profit from its content, still getting payback from an accessible
> site in the form of greater efficiency. How? Because they use their
> word-processing software properly, it consistently produces a complete and
> correct table of contents for any document in an instant. And because
> they've separated content from presentation in the development of their
> website, they can easily repurpose it for cell phones and other mobile
> devices.
> >
> > But maybe you're a nonprofit, and all those meaningful links have helped
> more people find your site. Some of those people need your services, so
> you're reaching them more efficiently, but some of those people are
> potential donors, and you're reaching them, too. Another year's growth.
> Another year's leaves. How much? It depends, but for this documented
> example, traffic increased this percentage.
> >
> > And what if you're not a nonprofit? What if any part of your site is for
> e-commerce? Then you're still another case ó your content drives your
> income, and the branches of your tree are bearing fruit. (Let's make them
> oranges ó circles are easy to draw, and orange can stand out well against
> deep green. Try FF8000 against 053106.) Better SEO, more fruit, more income.
> How much more? Well, it depends on how integral the Web can be to your
> business. But in this case...
> >
> > You see where I'm going? Integrate the "investment in your tree" slides
> and discussion into the "documented results" discussion. We might not need
> to add many slides.
> >
> > And, to the end, add a slide that shows another year's growth, another
> crop of fruit. And make the point that just as you don't have to replant a
> peach tree every year, you don't have to retrain your employees every year,
> either. But, with your and their continued understanding of and focus on
> accessibility, the benefits will continue to accrue.
> > What do you guys think? Would this be a good direction for us to take? If
> so, I'll work on a revised series of slides that demonstrate the concept.
> >
> > Cliff
> >
> > ----------------------------------------------------------------------
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> > ----------------------------------------------------------------------
> > ----------------------------------------------------------------------
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> > ----------------------------------------------------------------------
> > ----------------------------------------------------------------------
> > ----------------------------------------------------------------------
> > ----------------------------------------------------------------------
> > ----------------------------------------------------------------------
> > ----------------------------------------------------------------------
> > ----------
> > *From:* Cecilia Farell <cecilia@ceciliafarell.ca>
> > *To:* Sharron Rush <srush@knowbility.org>
> > *Cc:* EOWG <w3c-wai-eo@w3.org>
> > *Sent:* Sat, April 9, 2011 4:39:33 PM
> > *Subject:* Re: Suggested for Biz Case slides
> >
> > Hi Sharron et. al.:
> >
> > I really like that. The one thing I would add is some way of representing
> the change over time, i.e., return increases as investment decreases.
> >
> > How about if we repeat the image over 2 or 3 slides, with the 1st showing
> a lot of "root fertilization" with little tree growth, the 2nd showing less
> fertilization and more branches and trees, and the 3rd (well you get the
> point)?
> >
> > If there is a limit on the # of slides, the 3 images could be made
> smaller and placed all on one slide.
> >
> > Any thoughts? Thanks,
> >
> > Cecilia
> >
> > On 08/04/2011 5:18 PM, Sharron Rush wrote:
> >>
> >> Here it is as plain ppt (no x) Maybe that will take care of the
> corruption .
> >>
> >> Thanks Char!
> >>
> >>
> >>
> >> At 04:12 PM 4/8/2011, Char James-Tanny wrote:
> >>> Oh, I like that :-) Easy to understand, and right now, I canít think
> >>> of anything thatís missing. (OTOH, my brain isnít quite all here
> >>> today, so Iíll look at it again this weekend and compare it to some
> >>> old presentations Iíve done.)
> >>>
> >>> BTW, I got a ďthis file is corruptedĒ message when I tried to open it.
> The Repair function (Microsoft Office 2010) solved the problem, whatever it
> was.
> >>>
> >>> *From:* w3c-wai-eo-request@w3.org [
> >>> mailto:w3c-wai-eo-request@w3.org] *On Behalf Of *Sharron Rush
> >>> *Sent:* Friday, April 08, 2011 4:52 PM
> >>> *To:* EOWG
> >>> *Subject:* Suggested for Biz Case slides
> >>>
> >>>
> >>> I did this in just a few minutes, but the idea is what I am trying to
> convey rather than the graphic design itself.  I am sure someone can improve
> it.
> >>>
> >>> In this case, there are no numbers or graphs that people will expect to
> relate to an actual case study.  it is clear that the ideas are conceptual.
> >>>
> >>> Whether they are as persuasive, well that's the question now, I guess.
> >>>
> >>> best,
> >>> Sharron
> >>>
> >>> --------------------------------------------------------------------
> >>> ----------------------------------------
> >>> Sharron Rush |  Executive Director  | www.Knowbility.org
> >>> <http://www.knowbility.org/> |  512 305-0310 /Equal access to
> >>> technology for people with disabilities/
> >
> > --
> >
> > Cecilia Farell
> > cecilia@ceciliafarell.ca
> >
>
>
>
>


-- 
Rob Yonaitis
http://www.yonaitis.com/ | http://twitter.com/ryonaitis
Received on Tuesday, 12 April 2011 14:58:59 GMT

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