- From: Alan Chuter <achuter@technosite.es>
- Date: Fri, 17 Oct 2008 09:40:46 +0200
- To: EOWG <w3c-wai-eo@w3.org>
Perhaps it would useful to talk about the benefit of being perceived as "older-friendly". Older people will often go to businesses that have shown an understanding of their needs. Companies (Saga, for example) have grown in large part though their awareness of the needs of older customers. Older people recommend such businesses to each other. This is also true of people with disabilities, but given that the ageing population is more numerous and the networking among elderly people is spread more widely, it might be worthwhile explaining this factor specifically. The term "customer loyalty" might be appropriate. Web accessibility can be part of a company's strategy to attract older customers. Also, as elderly Web users become more numerous and visible, perhaps ageing may become an easier approach for explaining (and arguing for) accessibility to people who are unaware of the needs of people with disabilities. Many non-specialists will be aware of elderly people with technology difficulties but not so many will know of people with disabilities. -- Alan Chuter Departamento de Usabilidad y Accesibilidad Consultor Technosite - Grupo Fundosa Fundación ONCE Tfno.: 91 121 03 30 Fax: 91 375 70 51 achuter@technosite.es http://www.technosite.es
Received on Friday, 17 October 2008 07:43:19 UTC