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Business Case and Older Users

From: Alan Chuter <achuter@technosite.es>
Date: Fri, 17 Oct 2008 09:40:46 +0200
Message-ID: <48F8417E.3030702@technosite.es>
To: EOWG <w3c-wai-eo@w3.org>

Perhaps it would useful to talk about the benefit of being perceived as 
"older-friendly". Older people will often go to businesses that have 
shown an understanding of their needs. Companies (Saga, for example) 
have grown in large part though their awareness of the needs of older 
customers. Older people recommend such businesses to each other. This is 
also true of people with disabilities, but given that the ageing 
population is more numerous and the networking among elderly people is 
spread more widely, it might be worthwhile explaining this factor 
specifically. The term "customer loyalty" might be appropriate. Web 
accessibility can be part of a company's strategy to attract older 
customers.

Also, as elderly Web users become more numerous and visible, perhaps 
ageing may become an easier approach for explaining (and arguing for) 
accessibility to people who are unaware of the needs of people with 
disabilities. Many non-specialists will be aware of elderly people with 
technology difficulties but not so many will know of people with 
disabilities.


-- 
Alan Chuter
Departamento de Usabilidad y Accesibilidad
Consultor
Technosite - Grupo Fundosa
FundaciĆ³n ONCE
Tfno.: 91 121 03 30
Fax: 91 375 70 51
achuter@technosite.es
http://www.technosite.es
Received on Friday, 17 October 2008 07:43:19 GMT

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