Re: Personalized web pages

we will be doing personalization soon.  we can include this in our
requirements matrix and see how it works out.  Personalization also depends
on the software selected.  There are some high-end packages like Vignette
story server and others.

by the way, need to convince marketing there are 31 million PWD who are a
market force.  Most marketing execs want to see numbers who buy at the site.
I see personalization as a convincing way because there is  no way to tell
who is hiting us with screen readers.

i am for it!

/rob




----- Original Message -----
From: Scott Luebking <phoenixl@netcom.com>
To: <w3c-wai-gl@w3.org>
Sent: Wednesday, December 15, 1999 6:01 PM
Subject: Personalized web pages


> Hi,
> This morning I was meeting with technology people at a bank about some
> technology access issues.  One topic which came up was about the
> trend towards personalized web pages for customers like at MyYahoo, etc.
> One of the questions was how to make it easy to use by blind people.
> I basically said that there are different views of the issues. Some
> blind people want to use the same web pages as sighted people even if they
> are harder to use.  Other blind people prefer that web pages
> be easy to use.  (As one blind user quipped "I'm willing to show the
> world one day a month that I can use the same web pages as sighted
> if I can have the rest of the month to take the easy route".  )
>
> Now, if a bank can generate the personalized web pages in different
> languages to make it more convenient for the customer, why shouldn't the
bank
> also generate the personalized web pages to be as easy to use as possible
> by blind users?  If the personalized web pages for blind users are
designed
> to be as easy to use by as wide a range of blind customers as possible,
> that would mean that blind users with less cognitive skill or access
> technology acumen would also have their needs addressed.  From a business
> perspective, doesn't it make sense to include as many customer needs as
> possible in the design?  As one bank person asked, how many customers
> would reject a service because it is too simple to use?
>
> Scott
>

Received on Monday, 20 December 1999 23:22:23 UTC