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Re: Marketing Contributions...



At 10:51 11.02.97 +0100, Digitome Ltd. wrote:
>As for slogans, how about:-
>
>"XML: Call a spade a <spade>"

Sean, that is truly inspired! Fantastic!

General point:

Any slogans should emphasise the advantage of XML vis--vis HTML,
*not* vis--vis SGML. That is: It's about the good stuff that SGML
is bringing to the web, not about the bad stuff (and lots of good
stuff) that's getting thrown out of SGML.

So I don't like Peter's "Practise Safe SGML". (Sorry!)

Regards,

Steve

--
Steve Pepper, SGML Architect, <pepper@falch.no>
Falch Infotek a.s, Postboks 130 Kalbakken, N-0902 Oslo, Norway
http://www.falch.no/  tel://+47 2290 2733  fax://+47 2290 2599
"Whirlwind Guide": http://www.falch.no/people/pepper/sgmltool/