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Re: How to pitch the semantic web (was: is there a Enquire/Semantic Desktop link?)

From: ProjectParadigm-ICT-Program <metadataportals@yahoo.com>
Date: Wed, 1 Dec 2010 04:57:41 -0800 (PST)
Message-ID: <810673.71122.qm@web113801.mail.gq1.yahoo.com>
To: Melvin Carvalho <melvincarvalho@gmail.com>, Juan Sequeda <juanfederico@gmail.com>
Cc: Leo Sauermann <leo.sauermann@gnowsis.com>, SWIG <semantic-web@w3.org>, Tim Berners-Lee <timbl@w3.org>
If you want to pitch the semantic web, have a look at the following news article:

    23 November 2010 Last updated at 09:32 GMT. Why the future of search is social
By Mark Ward Technology correspondent, BBC News 

In my humble opinion there are three ways to enhance web search, one is by user 
profiling, which tries to pigeonhole users by predefined templates and 
web usage behavioral statistics.

The second is by use of semantic web technologies which search for semantically linked content.

 third is by defining search based on culture, cultural behavior, or 
more particularly group behaviors based on commonly shared values, needs
 or other criteria.

The obvious linkup of Bing and FaceBook and the intention of Google to invent an improved social search will have to rely on a mix of all three technologies.

Which brings us back to the original thread of the Semantic Desktop: it needs to incorporate some of this cultural modeling, or in its bare essence modeling of peer groups and social network and professional network structures.

And I definitely would not want to pitch S.E.M.A.N.T.I.C. as proposed.

Milton Ponson
GSM: +297 747 8280
PO Box 1154, Oranjestad
Aruba, Dutch Caribbean
Project Paradigm: A structured approach to bringing the tools for sustainable development to all stakeholders worldwide by creating ICT tools for NGOs worldwide and: providing online access to web sites and repositories of data and information for sustainable development

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--- On Tue, 11/30/10, Juan Sequeda <juanfederico@gmail.com> wrote:

From: Juan Sequeda <juanfederico@gmail.com>
Subject: Re: How to pitch the semantic web (was: is there a Enquire/Semantic  Desktop link?)
To: "Melvin Carvalho" <melvincarvalho@gmail.com>
Cc: "Leo Sauermann" <leo.sauermann@gnowsis.com>, "ProjectParadigm-ICT-Program" <metadataportals@yahoo.com>, "SWIG" <semantic-web@w3.org>, "Tim Berners-Lee" <timbl@w3.org>
Date: Tuesday, November 30, 2010, 10:20 PM

How have you pitched this to?
Does it work?
Juan Sequeda

On Tue, Nov 30, 2010 at 1:11 PM, Melvin Carvalho <melvincarvalho@gmail.com> wrote:



I have come up with the following acronym: S.E.M.A.N.T.I.C. to

describe what I see as the 8 big components of the Semantic Web.

The URI is the value proposition because Universality leads to

interop.  Interop will provide huge value to both end users and

businesses.  A good company will be able to capture some of that


In each case I've added an early adopter.

The 8 Components of the SEMANTIC Web


Social - MySpace

Entertainment - YouTube

Markets - Ebay

Access (inc. mobile access) - Microsoft

Nearby Services (geo / local etc.) - data.gov.uk

Trust - Verisign

Information Management - Google

Currencies - PayPal



Two case studies to note cover more than one aspect, show the power of


- Facebook, a basic social solution with a basic trust system adds

more value then each individually.

- Zynga a basic social system with a basic entertainment system gets

you from 0 to 5 billion in 3 years

That's what you can do with some mild interop with 2-3 out of the 8 components.

The Sem Web has the potential to give us 8/8 if we all work together

to make great solutions in each field.  The good news is that we're

underway in each area.  I think it has started to happen, 2011 I see

the first demos springing up, and growing to a much more collaborative

effort going forward.

We need to specialize but also work together.  In this way, the Web

gets better, and everyone wins.

On 22 November 2010 17:42, Leo Sauermann <leo.sauermann@gnowsis.com> wrote:

> Hi,


> well there is David Siegel and "PULL", which is a kind of "marketing

> brochure" for the semantic web (and more, including David, but that is fine

> with me).

> http://thepowerofpull.com/pull/blog

> http://vimeo.com/16248196 - not the quality of a TED talk, but aiming

> towards it... do we have better videos?


> and it seems he gets a lot of keynotes from it, which is also fine.

> so these keynotes may be the ad videos we need.


> We had these discussions within the W3C Semantic Web Education and Outreach

> Interest Group (SWEO) when I was there. The point back then was: the W3C

> communications team *could* do some videos and publicity, but in general the

> W3C policy is to spend the money on standardization, not advertisments.


> This W3C policy is of course thwarted by the funny example of

> dataportability.org who (I follow them since years) spend all the budget on

> marketing ;-) and they get good coverage and have good explanation of their

> ideas.


> Perfect Future to pitch the Semantic Web:

> The marketing power of dataportability and the standardization process of

> W3C.



> Well, I am not pitching the semantic web anyway, this is well done by the

> LOD crowd and the data.gov crowd excellently. I only have to pitch semantic

> pim, and to make it as well as David Siegel or the DataPortability folks, I

> would need a 24/7 job to just pitch and pitch and write books and give

> keynotes and travel and... :-|


> best

> Leo


> It was ProjectParadigm-ICT-Program who said at the right time 22.11.2010

> 17:29 the following words:


> ...


> As for quantum mechanics and string theory, at least these have had popular

> science programs on TV in the US and UK try to convey in the simplest

> possible terms what these theories are all about.


> The semantic web has yet to get the same coverage.


> --

> Leo Sauermann, Dr.

> CEO and Founder


> mail: leo.sauermann@gnowsis.com

> mobile: +43 6991 gnowsis

> http://www.gnowsis.com


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Received on Wednesday, 1 December 2010 13:04:59 UTC

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