RE: slides for July 22 conference call

Hi,

Yes, I think that contextually-relevant messages are the direction in which
we are all heading. If a company is willing to pay to get my attention, and
it is relevant to my interests, then this is a good business for everyone. 

Purchase behavior is a good one (and one which Facebook tried to "tap" but
got scolded). Personally, I think we are all heading towards a
recommendations model (people and algorithms will recommend/anticipate the
interest or desire of the user). If I make a lot of recommendations which
others value, then my social status rises and, fundamentally, I might get
more attention which most humans value at some level. 

Many thanks for the discussion and I hope that this gets adopted (receives
attention!!) as a future activity in the SW working group or elsewhere.

Christine 
 

> -----Original Message-----
> From: Alex Korth [mailto:alex@ttbc.de] 
> Sent: Wednesday, July 22, 2009 4:24 PM
> To: Christine Perey
> Cc: public-xg-socialweb@w3.org
> Subject: Re: slides for July 22 conference call
> 
> Hi Christine,
> 
> time ran out, so here's a thought about metrics on the Social 
> Web that I wanted to share:
> Nowadays, sites expose their PIs and unique visitors via 
> counter pixels to show their value for, e.g. advertisers (for 
> TAI/CPM, CPC). When we transport this to the Social Web, then 
> a user can be measured on how important/active and thus, 
> expensive it is to display what ad to her. This of course 
> involves the user agreement. Think of this: if you want to 
> show me (as a user) a car ad in my browser or mobile, it 
> costs you 10 Euros which the service provider, my identity 
> provider and I share. The metrics could not only be 
> quantitative, e.g. activity, shared content per day etc, but 
> also qualitative, e.g. what are my interests (check APML here 
> [1]), purchase behaviour. This is not limited to a particular 
> service or SNS, but can be something, the Identity Provider 
> takes care of (as a business model).
> What do you think?
> 
> Cheers,
> Alex
> 
> [1] http://www.apml.org/
> 
> Christine Perey wrote:
> > hello,
> >  
> > In his SWXG Meeting Agenda I hope that Harry will reflect what I 
> > understood to be requested/agreed on July 15.
> >  
> > After the standard agenda items, we will have:
> >  
> > Short presentation and discussion on the topic of social network 
> > metrics and the role of W3C in this area (if there is one).
> > suggested reading was sent out on Monday. a few prepared remarks 
> > 
> http://www.w3.org/2005/Incubator/socialweb/wiki/images/f/f2/Social_net
> > working_metrics_July_2009.pdf
> >  
> > Sam Critchley will describe the GyPSii service and discuss where he 
> > believes there is a role for the W3C.
> > 
> http://www.w3.org/2005/Incubator/socialweb/wiki/images/e/eb/20090721-G
> > yPSii-overview.pdf
> > 
> >  
> > Thanks,
> >  
> > 
> > Christine
> > 
> > Spime Wrangler
> > 
> > cperey@perey.com <mailto:cperey@perey.com>
> > 
> > mobile (Swiss): +41 79 436 68 69
> > 
> > from US: +1 (617) 848 8159
> > 
> > from anywhere (Skype): Christine_perey
> > 
> >  
> 
> --
> Alexander Korth
> www.twitter.com/alexkorth
> 
>

Received on Wednesday, 22 July 2009 15:52:35 UTC