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ACTION-117 : Contribute material re confirmation bias to note

From: Mike Beltzner <beltzner@mozilla.com>
Date: Tue, 6 Mar 2007 01:36:55 -0500
Message-Id: <2B8717E1-C39C-480D-AF9B-AB9E51BC277F@mozilla.com>
To: public-wsc-wg@w3.org

ACTION-117

Some background on the psychological phenomenon known as the  
confirmation bias:

Definition: A tendency to search for or interpret information in a  
way that confirms one's preconceptions (cite: Wikipedia, http:// 
en.wikipedia.org/wiki/Confirmation_bias)

Effects on Phishing: Humans are very bad at generating testable  
hypotheses, and people will try to confirm their hypotheses  
(confirmation bias). The result is that people are more likely to  
accept an invalid but plausible conclusion (this site is real thus  
the email telling me to update my personal information was real) than  
a valid but implausible one (both the email and the site are fake).  
[Gutmann, Phishing Tips and Techniques, http://www.cs.auckland.ac.nz/ 
~pgut001/pubs/phishing.pdf]

This closes ACTION-117

cheers,
mike
Received on Tuesday, 6 March 2007 06:37:05 GMT

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