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[signage] Web-based Signage Workshop Report

From: Kazuyuki Ashimura <ashimura@w3.org>
Date: Wed, 27 Jun 2012 13:59:21 +0900
Message-ID: <4FEA9329.6080409@w3.org>
To: public-websignage@w3.org
On June 14th and 15th, 2012, W3C (the World Wide Web Consortium) held
a Workshop on Web-based Signage.

The minutes of the workshop are available on the W3C Web server at:

And the HTML version of this summary report is available at:

The goal of the workshop was the following:
- identify use cases and models for Web browser-based digital signage
- find ways to better integrate of Web standards into these systems;
- refine the charter of the Web-based Signage Business Group.

NTT graciously hosted the workshop in Makuhari, Chiba, Japan, and
provided the perfect arrangements for this workshop.

The workshop had 71 attendees from NTT group companies, Accessible
Meia Inc. (AMI), Canon, Digital Signage Consortium, Ericsson, ETRI,
Fraunhofer FOKUS, Fujifilm, Future Web Technology, Hakuhodo DY Media
Partners Inc., Hitachi, IAdea, INNES, Intel, JASPA, East Japan
Marketing & Communications, Inc., KDDI, Keio University, Ministry of
Internal Affiar and Communications of Japan, Mitsubishi Electric,
Mitsubishi Research Institute, Nano Opt Media, NEC, Newphoria, NHK
Enterprises, Opera Software, Panasonic, Panasonic Digital
Communications, SMART Communications, Smith-Kettlewell Rehabilitation
Engineering Ctr. Toshiba, TTA, Yahoo! Japan and W3C.

In order to collect use cases and identify requirements for the
next-generation Web-based digital signage services that ultimately
would be used to clarify gaps in the existing Web technologies, we had
the following construction for this workshop.

- State of the art (Session 2) and the Digital Signage Japan Demo Tour
   (Session 3) to identify actual Use Cases

- The sessions on signs for the rest (Session 1, Session 4 and Session
   5) to discuss combination of Use Cases and Requirements (plus
   sometimes gaps in existing standards)

- The sessions on Standards (Session 6) and Next Steps (Session 7) to
   collect the information on the relationship with the existing
   standards and look at what the gaps really are

The workshop discussion included the following topics:

- Privacy
- Discovery (of signs for device users and of users near the sign)
- Accessibility of information
- Delivery context (who, what, how, when, etc.)
- Security of content on sign (who is it from, is it "disaster-proof",
- Authoring and Managing content
- Second Screen Interaction (or even more screens)
- User Interaction
- Payment

And the Use Cases identified during the workshop include:

- Accessible Signage/Talking Signs (help for communication barriers,
   understanding, cognition, etc.; using Speech/Natural
   Language/gesture/sound processing)
- Adapt content to users: kids., young adults, elderly peoples
- Adapting to whether there is one person or many around
- Asking a sign for make information
- Augmented Reality
- Automatic vending machine/Kiosk (to purchase something)
- Disaster information/Notice board
- Getting a coupon
- Personal recommendation
- Spot renting
- Yelling at passers-by
- (See the full minutes for more.)

Also the participants pointed out the state of the art digital signage
implementations have strong relationship with the existing standards
as follows:

- W3C: CSS, HTML5, SMIL, SVG, Geolocation, Woff, Web Intents, WebRTC,
   SCXML, MMI Architecture (and all the specifications developed in the
   Device APIs WG and the WebApps WG)

- Other related SDOs: ITU-T, POPAI, 3GPP

The use cases presented above will next be sent to the W3C Web-based
Signage Business Group where they will be reviewed, and the group will
clarify the actual gaps in the existing Web standards to make the Web
the platform for next-generation digital signage services. Also the
group is planning to hold several joint meetings with the related W3C
groups during TPAC 2012 in Lyon on Oct. 29-Nov. 2.

Futomi Hatano & Kazuyuki Ashimura, Workshop co-Chairs

Kaz Ashimura, W3C Staff Contact for Web&TV, MMI and Voice
Tel: +81 466 49 1170
Received on Wednesday, 27 June 2012 05:01:37 UTC

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