Re: [use cases] Offer of Sale

19.01.2015, 08:07, "Manu Sporny" <msporny@digitalbazaar.com>:
> Chaals, maybe you'd like to weigh in on this one.

Added some feedback in the wiki:

I think the expression mechanism should be machine-processable. It isn't essential, since we could do a lot with a partically machine processable format that for example relies on plain unstructured descriptions of the actual items offered. But it makes a lot more things possible.

Note also that this is a generalisation of some familiar ideas, like share-trading systems.

cheers

> Two weeks ago, Use Case Task Force members asked what the offer of sale
> use case was about:
>
> https://www.w3.org/Payments/IG/wiki/Use_Cases_Task_Force#Offer_of_Sale
>
> If we are going to do digital receipts and payment requests, we are
> going to have to figure out how to express items for sale in a
> machine-readable way. All the large search companies (Google, Yahoo,
> Yandex, and Microsoft) have taken a stab at this problem via schema.org:
>
> http://schema.org/Offer
>
> They did this via the Good Relations Vocabulary (which is used to markup
> all sorts of business and retail-related information). The search
> companies want it to be easy for their search crawlers to find this
> information. It has an effect on their advertising revenue. When Best
> Buy integrated these machine-readable offers into the output of their
> web pages, their search traffic went up by 30%:
>
> http://readwrite.com/2010/06/30/how_best_buy_is_using_the_semantic_web
>
> While Offers are not vital to the transaction process, they do get
> people to your website (case in point above). You could view the Offer
> as the thing that is used to generate the Payment Request. The same
> basic information goes into both, and they're probably going to be
> expressed in the same sort of way. If we do Payment Requests or Digital
> Receipts, the Offer use case is low-hanging fruit. It's also something
> that I think we'd have an easy time getting Google, Microsoft, Yandex,
> and Yahoo behind).
>
> -- manu
>
> --
> Manu Sporny (skype: msporny, twitter: manusporny, G+: +Manu Sporny)
> Founder/CEO - Digital Bazaar, Inc.
> blog: The Marathonic Dawn of Web Payments
> http://manu.sporny.org/2014/dawn-of-web-payments/

--
Charles McCathie Nevile - web standards - CTO Office, Yandex
chaals@yandex-team.ru - - - Find more at http://yandex.com

Received on Tuesday, 20 January 2015 11:13:45 UTC