[use cases] [recruiting] Apple AppStore / Google Play revenues - 85%+ come from games

People use the most popular app stores for games. The freemium model
rules supreme in those stores, so in-app payments may be a good target
for us. Maybe we should think a bit more deeply about the gaming use cases?

http://qz.com/309715/apple-is-overwhelmingly-reliant-on-games-for-app-store-revenue/

We do have an two App Store use cases that are being considered, maybe
it should be a higher priority:

https://www.w3.org/Payments/IG/wiki/Use_Cases_Task_Force#App-Store_Purchases
https://www.w3.org/Payments/IG/wiki/Use_Cases_Task_Force#In-App_Purchases

The trend seems to be the same for Google Play. "During Google's first
quarter of this year, 90% of revenue came from games.":

http://mashable.com/2014/06/26/freemium-apps-google-play/
https://plus.google.com/+PaulSimbeckHampson/posts/hBwRez4ar8H

I'll note that we don't have anyone from the games industry in this
group yet. Zynga used to be a W3C member and left (for reasons unknown
to me). We should reach out to Paul Backaus[1], Zynga's ex-AC rep and
find out why - he's at Google now.

The only W3C member that does games (that I know of) is Disney, so that
may be a good first-contact to test out the waters.

Other than that, W3C doesn't have very many game industry W3C members.
If any of you have contacts at Supercell, Goodgame, King, Rovio, or
Electronic Arts, please let us know so we can chase this opportunity.

If you have some contacts in other game companies, please reach out to
them and see if they'd be interested in joining this group, or providing
us with feedback.

-- manu

[1] https://www.linkedin.com/in/paulbakaus

-- 
Manu Sporny (skype: msporny, twitter: manusporny, G+: +Manu Sporny)
Founder/CEO - Digital Bazaar, Inc.
blog: High-Stakes Credentials and Web Login
http://manu.sporny.org/2014/identity-credentials/

Received on Wednesday, 10 December 2014 15:00:56 UTC