Re: Mobile, Web and Multi-device

On 20/09/2013 04:19, Satoru Takagi wrote:
> Moreover, what differs between "apps" and "web apps"? What is the reason that we expect that "web apps" attracts everyone (not only developer but also consumer)?

I'll bring my own view out on this one point: I may be generalising, but 
I'd hazard a guess that consumers actually do not care one bit whether 
an "app" is native, a hybrid (phonegap style native wrapper around a web 
view), or completely based on web standards and running in the browser 
(though on this last point, consumers will have a general idea of an app 
taking over the entire screen, so having browser controls show up - with 
URL bar etc - may in fact confuse them...again, purely subjective 
thought here, can't back it up with real evidence).

Sure, we could argue that consumers should care that they can get the 
same app running when they switch from one mobile platform to another 
(android to iOS, for instance), but how often do consumers actually 
switch like that? (bigger discussion about platform lock-in with things 
like iTunes/Google Play, but I'll leave that for another day).

In short, and just in my humble opinion, this is the same story as "web 
standards": consumers themselves don't really care (they only care when 
something doesn't work), unless you try to appeal to a more nebulous 
"it's built on an open platform" discussion which for the majority of 
end users and consumers means nothing at all.

P
-- 
Patrick H. Lauke
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Received on Friday, 20 September 2013 07:56:11 UTC