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RE: Requirements draft target audience

From: Vivienne CONWAY <v.conway@ecu.edu.au>
Date: Fri, 9 Sep 2011 17:46:34 +0800
To: Denis Boudreau <dboudreau@accessibiliteweb.com>, Eval TF <public-wai-evaltf@w3.org>
Message-ID: <8AFA77741B11DB47B24131F1E38227A98CAAEDA2B8@XCHG-MS1.ads.ecu.edu.au>
HI all
A01 - I'm leaning towards leaving WCAG in the first statement.  I think it's important that we confirm (even though most would know) that conformance with standards means WCAG 2.0.  Different people are developing standards and we should be clear what we're referring to.
A02 - I agree, benchmarking is critical
A03 - Agree with Denis' comments.  Assessing at every stageof the cycle leads to it being an entrenched in the organisation's methods.  Everyone should be responsible for accessibility in what they produce.  This also makes testing at the end much easier.
A04 - I'm okay with dropping the developers out if everyone else agrees.  However I don't see any harm in leaving them in there.  I think developers of evaluation tools need to be very involved in the standards and procedures against which their tools will be used.  I personally think they will be very interested in what we produce - however they are a secondary audience I think.
A05 - I'd like to leave the policy makers and web site owners in.  At the end of the day, they are responsible for their websites.  Whether they choose to read the whole policy is their business, but the higher level information should be written in a way that will benefit them.  Those people who need more of the detail can read further.


Vivienne L. Conway
From: public-wai-evaltf-request@w3.org [public-wai-evaltf-request@w3.org] On Behalf Of Denis Boudreau [dboudreau@accessibiliteweb.com]
Sent: Thursday, 8 September 2011 11:18 PM
To: Eval TF
Subject: Re: Requirements draft target audience

Hello all,

Following are my own comments, based on the proposed target audiences.

On 2011-09-06, at 6:47 PM, RichardWarren wrote:

> * Target Audience:
> A01: All organization evaluating one or more websites
> Comment: The initial "All" is not required. Individuals can also evaluate- they don't need to be part of an organisation, so long as they have the knowledge and tools. It is accessibility evaluation as promoted by WCAG. So I would prefer
> #A01 Organisations or individuals undertaking website accessibility evaluation for conformance with WCAG.

I don't believe we need to indicate WCAG. It should be obvious in the context that this is oriented towards WCAG. I would suggest:

#A01 Organizations or individuals evaluating website accessibility conformance

> A02: Web accessibility benchmarking organizations
> Comment: Benchmarking requires verifiable and consistent results, so this is a good group to include to help keep us on track

Absolutely. +1.

> A03: Web content producers wishing to evaluate their content
> Comment: This is particularly relevant to large organisations such as government websites where individual departments provide content updates etc. into templates using a company wide CMS. However these people are not normally HTML experts so we need to devise a system that gives them the information they need at an appropriate level whilst not boring the pants off accessibility experts!

Agreed. This is probably a good time to suggest we breakdown the evaluation process into different smaller checklists, aimed at different contributors or web functions (designers, content providers, architects, developers, etc.). We're working on something like this for the Web Experience Toolkit (canadian govt) and it's proven to be quite effective with our clients as well: <http://alpha.gcwwwtemplates.tbs-sct.ircan.gc.ca/theme-clf2-nsi2/accessRespBreakdown-eng.html>.

Planning in our methodology that every contributor to a project is responsible for integrating accessibility in his or her own processes is a great way to ensure that accessibility is taken into consideration at every stage of the web development lifecycle. In my opinion, a methodology that suggested every content producers, whatever their contribution, had their own checklist of things to look out for would be very structuring and useful.

> A04: Developers of Evaluation and Repair Tools
> Comment: Tool developers might/should be interested, and find the procedures useful, but they should not be a target audience as their needs are different and to cover these is outside of our scope. I would prefer to drop this group.

I believe so too. These are probably better served with ATAG, and unless I'm mistaken, the primary focus here is WCAG.

> A05: Policy makers and Web site owners wishing to evaluate websites
> Comment: Policy makers and website owners may require the results of the procedure, but they are not (normally) technical people so I would prefer not to include them as a target audience. However website developers (those who actually build the sites) are technical and should be able to use the procedure. So I would prefer
> #A05 Website developers who wish to evaluate their sites pre and post production

I disagree. This counter proposal starts to look a lot like the A01. Both groups could be merged and I don't think we'd miss on anything.

I don't think we should drop the policy makers either. While it is true they are usually not technical enough to be able to conduct evaluation, they need to know how and why evaluation testing being done.

Also, having spent the past 4 years of my life with such people building our own localized standard, I can only wish we had documents like those to help them better understand what's at stake. As such, I think our methodology should address their concerns, one way or another, just like an executive summary would. Maybe by providing a high level overview of the methodology, so they better understand how things need to be done to be thorough and ensure compliance once the methodology is integrated in the organizations they make those policies for.

I am not sure however, that it's a good idea to put website owners and policy makers in the same group, which is why I suggested another at last week's teleconference:

A01: Evaluation Organizations, Web Content Producers and Benchmarking Organizations
A02: Web site owners wishing to evaluate websites
A03: Developers of Evaluation and Repair Tools
A04: Policy makers

Based on what Richard wrote, I guess I could consider throwing the Benchmarking organizations back in. ;p

I am interested to get feedback from you all on this counter proposal.

> The person(s) using the Methodology should be knowledgeable of the Guidelines and people with disabilities.
> Comment: Agreed.

+1 as well.

This is an absolute necessity as far as I'm concerned.

Denis Boudreau, président
Coopérative AccessibilitéWeb

1751 rue Richardson, bureau 6111
Montréal (Qc), Canada H3K 1G6
Téléphone : +1 877.315.5550
Courriel : dboudreau@accessibiliteweb.com
Web : www.accessibiliteweb.com

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Received on Friday, 9 September 2011 09:47:19 UTC

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