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for your feedback before Thur 15 July noon US Eastern

From: Shawn Lawton Henry <shawn@w3.org>
Date: Wed, 14 Jul 2004 10:45:54 -0500
To: <public-wai-eo-site@w3.org>
Message-ID: <000101c469b9$a5dd3360$d4837544@SLHenry>

WSTF,

See below for questions from a visual design volunteer.

Here are my initial thoughts:

> Promise: What is the promise of the site to a user?
we model/"pratice what we preach" - up-to-date, relevant, useful
information

> Reaction: What do you want a user's first impression to be?
this site is professional, visually appealing, modern, and accessible

> Impression: What longer-term perception do you want users to develop?
it is easy to find answers to my questions and a variety of information
on Web accessibility

===

Please send other ideas to the list.

~ Shawn


-----Original Message-----
From: Vineet Thapar [mailto:vineet.thapar@post.com] 
Sent: Wednesday, July 14, 2004 10:17 AM
To: Shawn Lawton Henry
Subject: RE: visual design for WAI site redesign
Importance: High


Hi Shawn,

That works well then. I'll call you on Thursday at 11:00 a.m. just to go
over some brand-related things. In the absence of larger brand info, we
have a small 
methodology we employ to base our designs on. It's called PRI-statement
(Promise | Reaction | Impression) and usually this way we get enough 
attributes to work with. The idea is to be as concise as possible, using
words that can lend themselves to visual/technical/informational
interpretation. 
This will also provide you with a basis to judge the visual impact of
the comps. I'll provide examples of how it works when I call. Perhaps in
the meantime 
you can think of what some of these can
be...sentences...words...anything:

Promise: What is the promise of the site to a user?

Reaction: What do you want a user's first impression to be?

Impression: What longer-term perception do you want users to develop?

As you can see, it's nothing huge, just a small exercise to give us
working material. I'll send comps on the 25th.

Hope you're enjoying your vacation!

Cheers!

Vineet

----- Original Message -----
From: "Shawn Lawton Henry" <shawn@w3.org>
Date: Wed, 14 Jul 2004 09:52:18 -0500
To: "'Vineet Thapar'" <vineet.thapar@post.com>
Subject: RE: visual design for WAI site redesign

> > Is it possible to talk to you or a team member to better
> 
> Yes, I would be happy to talk with you. What time zone are you in? I 
> am US Central. I am available most of Thursday 15 July. I might also 
> be available late afternoon today, Wed. - but I won't know for a 
> while.
> 
> > looking for input regarding current perceptions
> 
> You might also find helpful the usability testing results - 
> particularly #33 at: http://www.air.org/concord/wai/visualdesign.html 
> and post-test interview at: 
> http://www.air.org/concord/wai/posttest.html
> 
> > brand guidelines etc.
> 
> Having the W3C and WAI logos at the top left is pretty much an 
> unwritten design standard throughout the W3C site and I don't think 
> we'd want to differ from that.
> 
> As for brand guidelines - very little (as you can probably tell by 
> looking around the site). We're on the "freedom of expression" end of 
> the spectrum. (e.g., note very different looks of 
> http://www.w3.org/International/ and http://www.w3.org/Style/CSS/ and
> others)
> 
> Here are "Pub Rules" for technical specifications: 
> http://www.w3.org/2004/02/02-pubrules and the Manual of Style: 
> http://www.w3.org/2001/06/manual/ -- but most of the is content and 
> technical, not visual design.
> 
> The primary design principle is highly accessible, including things 
> like sufficient color contrast, easily-readable fonts face and size, 
> etc.
> 
> Fyi, most W3C printed material uses Gil Sans font.
> 
> > up quite a bit from your email, and by simply interviewing
> 
> Also note there is more information in the analysis material linked 
> from the email - such as the vision at 
> http://www.w3.org/WAI/EO/2003/analysis-sum#vision ?
> 
> > Would the 25th be too late for us to get you comps?
> 
> That would be just fine. We are reviewing them in a teleconference on 
> Monday 26 July.
> 
> ~ Shawn
> 

> -----Original Message-----
> From: Vineet Thapar [mailto:vineet.thapar@post.com] 
> Sent: Saturday, July 10, 2004 1:18 PM
> To: Shawn Lawton Henry
> Subject: RE: visual design for WAI site redesign
> Importance: High
> 
> 
> Hi Shawn,
> 
> Is it possible to talk to you or a team member to better 
> understand the objectives of the visual redesign? We're 
> looking for input regarding current perceptions, desired 
> perceptions, etc., and if there are any "brand" 
> guidelines etc. I know you said that you don't want to redo 
> any of that right now so anything current will do. We picked 
> up quite a bit from your email, and by simply interviewing 
> two different sets of user groups-- students, and 
> professionals. If you have any information you could pass on 
> to us, we'd be very grateful.
> 
> Would the 25th be too late for us to get you comps?
> 
> Thanks.
> 
> Vineet
> 
Received on Wednesday, 14 July 2004 11:45:58 GMT

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