[Fwd: Business Case updated with expanded coverage of older Web users and WCAG 2.0]

Dear WAI-AGE TF and followers,

Just to advise you that "Developing a Web Accessibility Business Case 
for Your Organization" was published with WAI-AGE updates yesterday. 
Apologies for the repetition if you are a WAI Interest Group subscriber.

Regards, Andrew
-- 
Andrew Arch
Web Accessibility and Ageing Specialist
http://www.w3.org/People/Andrew/
http://www.w3.org/WAI/WAI-AGE/

-------- Original Message --------
Subject: Business Case updated with expanded coverage of older Web users 
and  WCAG 2.0
Resent-Date: Thu, 25 Jun 2009 16:57:32 +0000
Resent-From: w3c-wai-ig@w3.org
Date: Thu, 25 Jun 2009 11:57:18 -0500
From: Shawn Henry <shawn@w3.org>
To: WAI Interest Group <w3c-wai-ig@w3.org>

Dear WAI Interest Group Participants,

"Developing a Web Accessibility Business Case for Your Organization" has 
been updated at:
      http://www.w3.org/WAI/bcase/Overview.html
It covers the social, technical, financial, and legal and policy factors 
in the business case for Web accessibility. Each section presents 
different aspects of Web accessibility along with guidance on developing 
a customized business case.

Recent updates:
* Most of the updates are to more thoroughly address the overlap between 
making websites accessible for people with disabilities and better for 
older users. *Older users are an increasing market segment and an 
important target group for many organizations*. For some organizations, 
making their website better for older users is a key aspect in their 
business case for Web accessibility.
* The references are updated to WCAG 2.0. 
(http://www.w3.org/WAI/intro/wcag) WCAG 2.0 more clearly covers the 
accessibility needs of older users.
* For those who would like to see what changed with this update, a 
change-marked version is available at: 
http://www.w3.org/WAI/EO/Drafts/bcase/Overview.html
* This update is part of the Web Accessibility Initiative: Ageing 
Education and Harmonisation (WAI-AGE) Project, supported by the European 
Union's 6th Research Framework Programme (FP6), described at: 
http://www.w3.org/WAI/WAI-AGE/

Future updates:
* Expand discussion of the overlap between making a website accessible 
for mobile phones and for people with disabilities, and how that impacts 
the business case for accessibility. (http://www.w3.org/WAI/mobile/)
* Create an Appendix that lists case studies, articles, and other 
supporting material.

EOWG:
"Developing a Web Accessibility Business Case for Your Organization" is 
developed within WAI's Education and Outreach Working Group (EOWG), 
whose home page is: http://www.w3.org/WAI/EO/

WAI-AGE:
WAI-AGE is a European Commission IST Specific Support Action, with the 
goal of increasing accessibility of the Web for older people as well as 
for people with disabilities. See: http://www.w3.org/WAI/WAI-AGE/

Feel free to circulate this message to other lists; please avoid 
cross-postings as possible.

Regards,
~ Shawn Lawton Henry, EOWG Chair
& Andrew Arch, for the WAI-AGE Project http://www.w3.org/WAI/WAI-AGE


-----
Shawn Lawton Henry
W3C Web Accessibility Initiative (WAI)
e-mail: shawn@w3.org
phone: +1.617.395.7664
about: http://www.w3.org/People/Shawn/

Received on Friday, 26 June 2009 15:08:28 UTC