Re: Best schema to use for services

One final remark, before we indeed completely stray off into a discussion
about the usability of it all, so far I haven't had success with '
mainContentOfPage' either. The specs say it should work but it reality it
doesn't (yet).

As for identifying the 'main' entity on a page. That can be very tricky
indeed. After a long time of puzzling I now have a valid method that seems
to work flawless for pages that are completely marked up. I have no problem
of sharing/explaining it but it's better to keep it out of this topic and
maybe even out of the public vocabs completely. If anybody's interested I'm
more than happy to provide examples and even cooperate on writing some
article/tutorial, just let me know.


On Fri, Sep 13, 2013 at 5:48 PM, Martin Hepp <
martin.hepp@ebusiness-unibw.org> wrote:

> The problem is, but we are getting off topic, that in order to get a rich
> snippet, Google must, among other things, be able to reliably identify the
> *main* entity in the page, because a snippet summarizes a page as a whole.
> When you mark up all entities, it can be more difficult for a search engine
> to find the most important one.
>
> In theory, one could use the mainContentOfPage property of WebPage to
> indicate the key entity, but that is currently not working, afaik.
>
> So when you want to use the advance features of schema.org, you need to
> be pretty knowledgeable about the underlying technologies, unfortunately.
>
> Martin
>
> On Sep 13, 2013, at 5:44 PM, Jarno van Driel wrote:
>
> > It all depends on what and how much you mark up. When I mark up pages I
> really I mark up everything on a page. SiteNavigationElements, WPHeader,
> WPFooter, WebPageElements, etc, etc. All of which have their role but which
> aren't considered 'main content' and therefor don't or shouldn't generate
> rich snippets (an occasional mark up error can cause Things to show up
> though, even if contained in a <aside> or <footer>).
> >
> >
> > On Fri, Sep 13, 2013 at 5:38 PM, Martin Hepp <
> martin.hepp@ebusiness-unibw.org> wrote:
> >
> > On Sep 13, 2013, at 5:31 PM, Jarno van Driel wrote:
> >
> > >  But in reality, 99% of any mark up doesn't generate a Rich snippet.
> > >
> > I think that is not the full truth. In fact, many people fail to
> properly check whether they get rich snippets, see
> >
> >
> http://wiki.goodrelations-vocabulary.org/FFAQ#Why_is_Google_not_showing_rich_snippets_for_my_pages.3F
> >
> >     Study: "Site Owners Are Too Impatient When It Comes to Google Rich
> Snippets"
> >     http://wiki.goodrelations-vocabulary.org/Documentation/Rich_Snippets
> >
> > Martin
> >
> > >
> > > On Fri, Sep 13, 2013 at 5:23 PM, David Deering <
> david@touchpointdigital.net> wrote:
> > > No problem, Jarno, and thanks for the links.  So if you do not include
> a price with the product, the schema will not validate?  And perhaps a dumb
> question, but can you simply eliminate price tag/code, or would that cause
> the schema not to validate as well?
> > >
> > >
> >
> > --------------------------------------------------------
> > martin hepp
> > e-business & web science research group
> > universitaet der bundeswehr muenchen
> >
> > e-mail:  hepp@ebusiness-unibw.org
> > phone:   +49-(0)89-6004-4217
> > fax:     +49-(0)89-6004-4620
> > www:     http://www.unibw.de/ebusiness/ (group)
> >          http://www.heppnetz.de/ (personal)
> > skype:   mfhepp
> > twitter: mfhepp
> >
> > Check out GoodRelations for E-Commerce on the Web of Linked Data!
> > =================================================================
> > * Project Main Page: http://purl.org/goodrelations/
> >
> >
> >
> >
>
> --------------------------------------------------------
> martin hepp
> e-business & web science research group
> universitaet der bundeswehr muenchen
>
> e-mail:  hepp@ebusiness-unibw.org
> phone:   +49-(0)89-6004-4217
> fax:     +49-(0)89-6004-4620
> www:     http://www.unibw.de/ebusiness/ (group)
>          http://www.heppnetz.de/ (personal)
> skype:   mfhepp
> twitter: mfhepp
>
> Check out GoodRelations for E-Commerce on the Web of Linked Data!
> =================================================================
> * Project Main Page: http://purl.org/goodrelations/
>
>
>
>