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Re: Premium Video Content Markup

From: Martin Hepp <martin.hepp@ebusiness-unibw.org>
Date: Tue, 5 Jun 2012 10:24:08 +0200
Cc: Public Vocabs <public-vocabs@w3.org>, Dan Brickley <danbri@google.com>
Message-Id: <FE5AFF25-7EBF-4295-B607-3D4FA893B362@ebusiness-unibw.org>
To: Paul K. Young <pky@google.com>
Dear Paul, 

for the first two cases (video purchase and rental), I would use the GoodRelations extension as follows:

= Buy Videos for Download =

*On-line delivery / download
*You get permanent access to the video content

First we describe the movie title as a product model:

<xml>
<!-- The movie "model" -->
 <div itemprop="about" itemscope itemtype="http://schema.org/Movie"
      itemid="http://www.imdb.com/title/tt0325980/">
 	<link itemprop="type" href="http://schema.org/ProductModel" />
   <h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1>
   <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to
   find the elusive fountain of youth, only to discover that Blackbeard and
   his daughter are after it too.</span>
 </div>
</xml>

Then we describe the the actual movies that you can rent or purchase plus the offer:

<xml>
<!-- Some copies of that title -->
 <div itemprop="about" itemscope itemtype="http://schema.org/Movie" itemid="#video">
 	<link itemprop="type" href="http://schema.org/SomeItems" />
   <h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1>
   <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to
   find the elusive fountain of youth, only to discover that Blackbeard and
   his daughter are after it too.</span>
	<a itemprop "hasMakeAndModel" href="http://www.imdb.com/title/tt0325980/">More information on imdb.com</a>
<!-- The offer to sell a copy of the video -->	
   <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
  		<link itemprop="hasBusinessFunction" href="http://schema.org/Sell" />
        Price: <div itemprop="hasPriceSpecification" itemscope 
                    itemtype="http://schema.org/UnitPriceSpecification">$
    				<span itemprop="price">9.90</span>
    				<meta itemprop="priceCurrency" content="USD">
    				<time itemprop="validThrough" datetime="2012-12-31T23:59:59Z"></time>
				</div>
 		Delivery: <link itemprop="availableDeliveryMethods" 
        href="http://schema.org/DirectDownload" /> Download				
    </div>
 </div>
</xml>

Note 1: In the example, I used the more granular, new http://schema.org/UnitPriceSpecification type. The simple schema.org type would also work here.

Note 2:''' The example depends on the new "type" / "additionalType" property for indivating additional type information, as discussed with Dan Brickley. This is not critical but useful.

= Rent Videos for 30 days =

Basically the same as above; just the business function in the offer will be changed to http://schema.org/LeaseOut and the validity of the lease will be encoded using the eligibleDuration property:

<xml>
<!-- Some copies of that title -->
 <div itemprop="about" itemscope itemtype="http://schema.org/Movie" itemid="#video">
 	<link itemprop="type" href="http://schema.org/SomeItems" />
   <h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1>
   <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to
   find the elusive fountain of youth, only to discover that Blackbeard and
   his daughter are after it too.</span>
	<a itemprop "hasMakeAndModel" href="http://www.imdb.com/title/tt0325980/">More information on imdb.com</a>
<!-- The offer to sell a copy of the video -->	
   <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
  		<link itemprop="hasBusinessFunction" href="http://schema.org/LeaseOut" />
        Price: <div itemprop="hasPriceSpecification" itemscope 
                    itemtype="http://schema.org/UnitPriceSpecification">$
    				<span itemprop="price">3.99</span>
    				<meta itemprop="priceCurrency" content="USD">
    				<time itemprop="validThrough" datetime="2012-12-31T23:59:59Z"></time>
				</div>
 		Delivery: <link itemprop="availableDeliveryMethods" 
        href="http://schema.org/DirectDownload" /> Download	
  	   Validity of the lease: <div itemprop="eligibleDuration" itemscope 
              itemtype="http://schema.orgQuantitativeValue">
      		  <span itemprop="value">30</span>-
      		  <meta itemprop="unitCode" content="DAY" >days			
    </div>
 </div>
</xml>


I will work on the other scenarios asap.

Best

Martin

On May 30, 2012, at 2:28 AM, Paul K. Young wrote:

> Hi All,
> 
> I'm working on a proposal to extend the Schema.org markup for
> VideoObject to better support premium video content (TV & Movies).
> I'm new to Schema.org markup and would appreciate some suggestions, in
> particular with the Good Relations markup for offers and for
> identifying the video type (full content vs. trailer/clip/interview,
> etc.).
> 
> * Catalog Info
> 
> There are several types of offerings common for premium content.
> 
> - Rent - Amazon Instant Video, iTunes, etc.
> - Buy - Amazon Instant Video, iTunes, etc.
> - Subscription - Netflix, Amazon Prime, Verizon FIOS subscriber, etc.
> - Bundle - TV episodes are often available as a discounted bundle for
> an entire season.
> 
> The Good Relations hasBusinessFunction covers the first two cases.
> The latter two cases could be covered using custom license objects but
> some semantic information is lost in doing so.  Moreover, it may be
> useful if the provider could provide a subscription identifier as a
> part of the offer.  Would this be best accomplished by subclassing
> BusinessFunction or License and adding a subscriptionIdentifier field?
> The various offerings could be annotated as follows.
> 
>  <!-- Rent -->
>  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
>    Rent for <span itemprop="price">$3.99</span> <span
> itemprop=”priceCurrency”>USD</span>
>    <link itemprop="gr:hasBusinessFunction" href=”http://schema.org/LeaseOut” />
>  </div>
> 
>  <!-- Buy -->
>  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
>    Buy for <span itemprop="price">$9.99</span>
>  </div>
> 
>  <!-- Subscription -->
>  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
>    Subscribe for <span itemprop="price">$19.99</span>
>    <div itemprop="gr:hasBusinessFunction" itemscope
> itemtype=”http://schema.org/Subscription”>
>      <link itemprop=”provider” href=”http://www.example..com/subscribe” />
>    </div>
> 
>  <!-- Bundle -->
>  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
>    Buy season 2 for <span itemprop="price">$39.99</span>
>    <div itemprop="gr:hasBusinessFunction" itemscope
> itemtype=”http://schema.org/Bundle”>
>      <link itemprop=”bundle”
> href=”http://www.example.com/show/season2/bundle” />
>    </div>
>  </div>
> 
> * Program Info
> 
> CreativeWork::about seems the most appropriate way to indicate program
> information.  For premium content this would reference either a Movie
> or TVEpisode object.
> 
> * Video Type
> 
> Providers should be able to distinguish between videos containing the
> full content, trailers, clips, interviews, etc.  This could be
> accomplished by adding an enum type called
> VideoObject::aboutRelationship which takes one of the following
> values.
> 
> http://schema.org/FullContent
> http://schema.org/Trailer
> http://schema.org/Clip
> http://schema.org/Interview
> http://schema.org/Review
> 
> So, for instance, the following could be used to annotate a
> VideoObject for the feature filme "Pirates of the Carribean:  On
> Stranger Tides."
> 
>  <div itemprop=”about” itemscope itemtype="http://schema.org/Movie">
>    <h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1>
>    <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to
>    find the elusive fountain of youth, only to discover that Blackbeard and
>    his daughter are after it too.</span>
>  </div>
>  <link itemprop=”aboutRelationship” itemtype=”http://schema.org/FullContent”>
> 
> 
> Best,
> Paul
> 
> 

--------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  hepp@ebusiness-unibw.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp 
twitter: mfhepp

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* Project Main Page: http://purl.org/goodrelations/
Received on Tuesday, 5 June 2012 08:24:42 GMT

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