Hi Phil,
thanks for the review.
Let me emphasize, that these properties are not restrictive (at the last schema.org talk we decided to rename them to suggestedMinAge etc to make it more clear).
It's just a hint for personalization issues, pointing at the nucleous of people, who maybe want to view/buy/use some content.
If somebody searches for films, he/she probably wants to see that films which are intended for his/her age (and gender, too).
Also, there can be non-matching correlation between user and intended audience.
We can understand, that somebody likes non-typical (for his age/gender) things and suggest those things he/she likes.
There are many websites with products, services andš creative works, which explicitly mark their audience:
Games (5-12 years old): http://www.mosigra.ru/Face/Show/detskie_detektivi_5_12/
Sport classes (mostly constrained by age in Russia): http://ttcentr.ru/
Music courses (also russian): http://www.muz-school.ru/courses/deti
http://www.gymboree.com/index.jsp?ASSORTMENT%3C%3East_id=1408474395917465&FOLDER%3C%3Efolder_id=2534374303003787&bmUID=1354815600298 (see categories)
(I skip huge amount of woman clothes)
I think we should let them describe it through semantic markup.
07.12.2012, 14:03, "Phil Archer" <phila@w3.org>:

I'll focus on the audience bit, i.e.

On 30/11/2012 19:23, Dan Brickley wrote:

šHi folks

šA few things on the schema.org front:


š2. The Audience proposal; based on the RDFa schema in
šhttps://bitbucket.org/elderos/schemaorg/src I've built a test version
šof the schema.org site that includes the Audience proposal (see
šhttp://www.w3.org/wiki/WebSchemas/Audience ). The draft site is at
šhttp://sdo99a.appspot.com e.g. see http://sdo99a.appspot.com/Audience


šFrom a technical point of view, this is fine of course. From an ethical
one, there are aspects I find seriously worrying if not potentially

Why does anyone need to define the maximum age of an audience? An adult
friend of mine is not a strong reader. He reads books targeted at 11
year olds - and enjoys them. Why put it in his face that he's reading
children's books?

Minimum age - fine. We understand that. But you won't ever see a maximum
age on a film or game.

Daft. Drop it.

Gender? For a target audience? What? OK, so I'm a wishy washy dripping
wet liberal but if a girl wants to play with "boys' toys" or a boy wants
to read "chick lit" - why not? I think the content should speak for
itself and the potential consumer decide whether he/she wants it. The
Twilight saga is basically aimed at teenage girls, yes? I know at least
one teenage boy that read the whole series and many post-teenage girls
who enjoyed it too.

Of course content *is* targeted at gender, but I don't think it should
be part of the data.

Drop it.

The parental ones - i.e. this is for parents of children aged x - y does
make sense. That's potentially useful for parents.




Phil Archer
W3C eGovernment
See you at the Transatlantic Research on Policy Modelling Workshop
January 28 - 29 2013, Washington DC
Details at http://www.crossover-project.eu/workshop.aspx

+44 (0)7887 767755

Egor Antonov
Department of secured search,