Re: June change proposal: 5.2 Audience measurement Issue 25: ACTION 415

I am still having trouble understanding why this should be a permitted use at all.  I don't think that case has been adequately made.


On Jun 25, 2013, at 3:36 PM, Rigo Wenning <rigo@w3.org> wrote:

> Hi Kathy, 
> 
> along the lines of email I sent earlier and repeatedly, please find 
> below my additional text suggestions:
> 
> On Friday 21 June 2013 16:12:14 Kathy Joe wrote:
>> Here is our change proposal to the TPC June Draft: text underlined
>> indicates proposed amendments since the last f2f meeting
>> 
>> Kathy Joe
>> 
>> 5.2 Permitted Uses
>> Current text: placeholder for audience measurement Issue 25
>> 
>> Proposed text:
>> Issue 25: Aggregated data collection and use for audience measurement
>> research
>> 
>> Normative:
>> Information may be collected, retained and used by a third party for
>> audience measurement research where the information is used to
>> calibrate, validate or calculate through data collected from opted-in
>> panels, which in part contains information collected across sites and
>> over time from user agents.
>> 
>> A third party eligible for an audience measurement research permitted
>> use MUST adhere to the following restrictions. The data collected by
>> the third party:
>> 
>> €    Must be pseudonymised before statistical analysis begins, and
>> €    Must not be shared with any other party unless the data are
>> de-identified prior to sharing, and
>> €    Must be deleted or de-identified as early as possible after the
>> purpose of collection is met and in no case shall such retention,
>> prior to de-identification, exceed 53 weeks and
>> €    Must not be used for any other independent purpose including
>> changing an individual¹s user experience or building a profile for ad
>> targeting purposes.
> 
> € MUST not be aggregated into categories and buckets with less than 812 
> Members. 
> 
> == Rationale
> 
> Currently, I heard the rumor that audience measurement has more than 27k 
> categories. While audience measurement reporting is not 
> altering/targeting individuals, the fear remains that an abundant set of 
> categories will allow for targeting certain categories where the 
> targeting comes very near to singling out people by category. IMHO we 
> haven't gained much if we just transformed Joe Schmoo into category 
> 43DF994 (young, white, urbain, big spender, lower east-side). We don't 
> have to know people by name to use their data against them. This is the 
> reason to draw a line between the singling out and necessary statistical 
> measures in a democratic society. 
> 
> --Rigo
> 
>

Received on Wednesday, 26 June 2013 11:03:02 UTC