- From: Chris Mejia <chris.mejia@iab.net>
- Date: Thu, 20 Jun 2013 01:26:17 +0000
- To: Mike O'Neill <michael.oneill@baycloud.com>, 'Rigo Wenning' <rigo@w3.org>, "public-tracking@w3.org" <public-tracking@w3.org>
- CC: "'Matthias Schunter (Intel Corporation)'" <mts-std@schunter.org>, "'Rob van Eijk'" <rob@blaeu.com>, Mike Zaneis <mike@iab.net>
Hi Mike, To clarify per your point below, in our current industry self-regulatory program the user has the option to "harden" their opt-out cookies using a browser plug-in that's made freely available to the user for this purpose (and for no other purpose-- i.e. you can't use this plug-in to harden other cookies-- only opt-out cookies). So with the opt out cookies hardened, they are not cleared with all the other cookies that are cleared when a user opts to "clear cookies". Your point below was an early criticism of the industry self-regulatory program, one that we responded to with a good solution that's used by thousands of people today. I actually think our group's work around cookies is short sighted-- if managed well, the cookie is an excellent technical tool to manage online advertising, AND privacy. I wish we'd concentrate our efforts on "if managed well" instead of "let's kill them cookies, they are the agents of evil doers". Best, Chris Chris Mejia | Digital Supply Chain Solutions | Ad Technology Group | Interactive Advertising Bureau - IAB On 6/18/13 8:08 AM, "Mike O'Neill" <michael.oneill@baycloud.com> wrote: >I also agree that using cookies as an opt-out signal is sub optimal. A >user >deleting their cookies as a privacy protection tactic will paradoxically >revoke all their carefully arranged opt-outs. Also if they have set their >Firefox browser to block third-party cookies but accept those from visited >sites (which was going to be the default in Firefox 22) then just >accepting >an opt-out cookie will allow third-party cookies from the same site, the >opposite to the user's intention.
Received on Thursday, 20 June 2013 01:27:26 UTC