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Fwd: ISSUE-25 re 5.2 Audience measurement: ACTION 415 June change proposal:

From: Nicholas Doty <npdoty@w3.org>
Date: Wed, 17 Jul 2013 12:08:48 -0400
Cc: Kathy Joe <kathy@esomar.org>, "<rob@blaeu.com> van Eijk" <rob@blaeu.com>
Message-Id: <2A1F53E6-74F9-4F03-886A-AE6A67281CF2@w3.org>
To: "public-tracking@w3.org (public-tracking@w3.org)" <public-tracking@w3.org>
From Kathy (fixing formatting email issue):

> Hi Rob,
> 
> Answer to Q1:
> The same identifier(s) will be used on ads on multiple sites, (e.g. campaign_id and creative_id) will usually be present on all sites, since it is the exposure to that piece of content that is being measured in systems designed to measure ad reach and frequency. 
>  
> If the question is about tracking an identifier across multiple websites so that it would be possible to display an ad to that user/browser again on a website, other than the one on which the identifier was first recognized, this does not apply since the normative description of audience measurement research  specifically rules this out. 
> 
> Answer to Q2: 
> Although it is not entirely clear how to define aggregate scoring, if it is similar to the activity described in Peter Swire’s note to the W3C group, i.e. so that a company could keep andupdate a user profile linked to a unique identifier, so long as the specific URLs seen by the user were discarded, this is to confirm that Issue 25 excludes this additional use of the AMR data.
> 
> Regards
> 
> Kathy Joe
Received on Wednesday, 17 July 2013 16:08:56 UTC

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