W3C home > Mailing lists > Public > public-tracking@w3.org > September 2012

poll text call & clarification on mkt research

From: Jeffrey Chester <jeff@democraticmedia.org>
Date: Sat, 29 Sep 2012 11:20:35 -0400
Message-id: <AD12BFAB-6F27-4C49-93DB-0A181A228E2F@democraticmedia.org>
To: "<public-tracking@w3.org> (public-tracking@w3.org)" <public-tracking@w3.org>
I hope this isn't late.  

I vote for John Simpson's option, if it is on table.  

As for market research, the distinctions between such research and the targeting function have become intertwined (see: http://www.adexchanger.com/online-advertising/google-to-support-viewable-impressions-grp/; http://www.comscore.com/Press_Events/Press_Releases/2012/4/For_Display_Ads_Being_Seen_Matters_More_than_Being_Clicked).

  I want to clarify that when DNT:1 is sent, that market research cannot be used to improve the targeting function of the user -or used to target other users based on what has been collected or analyzed on the DNT-enabled user.  I hope that Kathy Joe and others will specify what data is collected and used for market research that will be impacted by DNT:1.

Many thanks and see many of you soon.

Jeff




Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org
www.digitalads.org
202-986-2220
Received on Saturday, 29 September 2012 15:21:18 UTC

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