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Re: Proposed Text for Local Law and Public Purpose

From: David Wainberg <david@networkadvertising.org>
Date: Fri, 26 Oct 2012 16:18:08 -0400
Message-ID: <508AF000.30708@networkadvertising.org>
To: rob@blaeu.com
CC: public-tracking@w3.org
Hi Rob,

Are you saying you favor a permitted use for targeted advertising? 
That's an interesting idea.

Yes, it would be a very bad outcome if the value of a non-targeted ad 
for a DNT:1 user has low value. Although those users may express a 
choice not to be tracked, if they are enjoying the benefits of 
ad-supported content and services, they (and we) should want those 
services to receive financial support so that they can continue. If DNT 
use is high and the value of ads served to DNT users is low, that will 
put many sites and services, especially small ones, out of business. 
That would be a bad outcome, yes?

-David

On 10/26/12 3:17 PM, Rob van Eijk wrote:
>
> On 26-10-2012 21:05, David Wainberg wrote:
>> The issue boils down to the value of the advertising. The ability to 
>> measure and verify online advertising is a huge component of its value. 
>
> Exactly, I just want to note that IMHO this discussion goes towards a 
> permitted use for targeted advertising. Would it be a bad outcome if 
> the value of a non targeted ad for DNT=1 users has a low value?
>
> Rob
>
Received on Friday, 26 October 2012 20:18:37 UTC

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