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RE: tracking-ISSUE-178 (rachel_n_thomas): Add "Marketing" to list of permitted uses in Compliance document [Tracking Definitions and Compliance]

From: Rachel Thomas <RThomas@the-dma.org>
Date: Thu, 4 Oct 2012 08:42:21 -0400
To: Jonathan Mayer <jmayer@stanford.edu>, Jeffrey Chester <jeff@democraticmedia.org>
CC: Tracking Protection Working Group <public-tracking@w3.org>
Message-ID: <F7D4F7192203374D9821E66FADA2F10804B8D033A8@dma-ny-exch01.inside.the-dma.org>
Marketing fuels the world. It is as American as apple pie and delivers relevant advertising to consumers about products they will be interested at a time they are interested.  DNT should permit it as one of the most important values of civil society.  Its byproduct also furthers democracy, free speech, and  most importantly in these times  JOBS.  It is as critical to society  and the economy  as fraud prevention and IP protection and should be treated the same way.  

Marketing as a permitted use would allow the use of the data to send relevant offers to consumers through specific devices they have used. The data could not be used for other purposes, such as eligibility for employment, insurance, etc. Thus, we move to a harm consideration. Ads and offers are just offers  users/consumers can simply not respond to those offers  there is no associated harm.

Further, DNT can stop all unnecessary uses of data using choice and for those consumers who do not want relevant marketing the can use the persistent Digital Advertising Alliance choice mechanism.  This mechanism has been in place for 2 years.



________________________________________
From: Jonathan Mayer [jmayer@stanford.edu]
Sent: Thursday, October 04, 2012 7:09 AM
To: Jeffrey Chester
Cc: Tracking Protection Working Group
Subject: Re: tracking-ISSUE-178 (rachel_n_thomas): Add "Marketing" to  list of permitted uses in Compliance document [Tracking Definitions and  Compliance]

I don't follow.  Where was this new issue proposed?  Are there new use cases that motivate it?


On Thursday, October 4, 2012 at 4:01 AM, Jeffrey Chester wrote:

Could you please describe what you mean by marketing.  What would be permitted.  Case examples helpful for this discussion.

Thanks,


Jeffrey Chester
Center for Digital Democracy
jeff@democraticmedia.org<mailto:jeff@democraticmedia.org>



On Oct 4, 2012, at 12:54 PM, Tracking Protection Working Group Issue Tracker wrote:

tracking-ISSUE-178 (rachel_n_thomas): Add "Marketing" to list of permitted uses in Compliance document [Tracking Definitions and Compliance]

http://www.w3.org/2011/tracking-protection/track/issues/178

Raised by: Rachel Thomas
On product: Tracking Definitions and Compliance

Marketing should be added to the list of "Permitted Uses for Third Parties and Service Providers" in Section 6.1 of the Tracking Definitions and Compliance Document.
Received on Friday, 5 October 2012 07:08:10 UTC

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