W3C home > Mailing lists > Public > public-tracking@w3.org > October 2012

Re: Text for market research under issue 25

From: Kathy Joe <kathy@esomar.org>
Date: Thu, 4 Oct 2012 09:47:37 +0200
Message-ID: <CC930B1A.12339%kathy@esomar.org>
To: "rob@blaeu.com" <rob@blaeu.com>, "public-tracking@w3.org" <public-tracking@w3.org>
Thanks Rob

As we understand it, this is a worldwide standard that is subject to
national and regional law

Kathy
From:  Rob van Eijk <rob@blaeu.com>
Reply-To:  <rob@blaeu.com>
Date:  Thursday, October 4, 2012 9:42 AM
To:  <public-tracking@w3.org>
Subject:  Re: Text for market research under issue 25
Resent-From:  <public-tracking@w3.org>
Resent-Date:  Thu, 04 Oct 2012 07:43:12 +0000

    
 Hi Kathy,
 
 The 'panel calibration' which you and Alex brought up a number of times can
legally (EU) only be done with explicit user consent, after having been
provided with clear and comprehensive information. Making market research
part of the DNT standard through a permitted use doesn't make it a
legitimate business practice.
 
 Rob
 
 
 
On 4-10-2012 9:16, Kathy Joe wrote:
 
 
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> This text is intended to complete the section onaggregated data which
> contained a reference to market research, until the last version issued just
> before the f2f meeting in Amsterdam.
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> We propose that it be included under issue 25
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> Issue 25 
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> Aggregated data 
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> 6.1.1.1 Short Term Collection and Use for market research
>  
> Note
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> Information may be collected and used for market research and research
> analytics, so long as the information is only retained for the time necessary
> to complete the research study. This is providing that the raw information is
> not transmitted to a third party, the information is not used to build a
> commercial profileabout individual users or alter any individual's user
> experience, and there is no return path to an individual.
>  
>  
>  
> A key method for ensuring privacy while collecting and processing large
> amounts of data is removing any link to a device identifier. Raw data for
> market research may contain for example an IP address or a marker for a
> cookie, which may be temporarily retained for sample and quality control as
> well as auditing purposes. No individual can be identified in the subsequent
> aggregated statistical report.
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> Kathy Joe,
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> 
> Director, International Standards and Public Affairs
>  
>  
> Eurocenter 2, 11th floor
>  Barbara Strozzilaan 384
>  1083 HN Amsterdam
>  The Netherlands
>  Tel: +31 20 664 2141
>  
> Fax: +31 20 589 7885
>  www.esomar.org <http://www.esomar.org/>
>  
>  ESOMAR is the essential organisation for encouraging, advancing and elevating
> market research worldwide.
>  
> 
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>  
 
 








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Received on Thursday, 4 October 2012 07:48:16 UTC

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