Re: Action-157: Update logged-in consent proposal

I find Justin's language a great improvement.  We all agree that websites obviously dedicated to tracking will by rare; why should we let such exceptions dictate the general rule?

That said, there still seem to be a few open design points.

1) Should this text be normative?  In my view, we're operating in the realm of MUSTs, not best practices.  Here's a stab at normative text: "A provision in a website policy document (e.g. terms of service or privacy policy) never constitutes explicit, informed consent.  In rare cases a website may be unambiguously dedicated to tracking users.  Signing into such a website would constitute explicit, informed consent."

2) Can a website have an exception selected by default?  See, for example, the Google account signup page: https://dl.dropbox.com/u/37533397/tracking_the_trackers/safari_study/google_plusone_signup_highlighted.png

3) Can a website bundle the exception with other preferences, or must it be presented independently?  


On Monday, May 7, 2012 at 3:01 PM, Justin Brookman wrote:

> On 5/5/2012 8:59 PM, Nicholas Doty wrote:  
> > Also, Shane and Justin, does this sentence
> > > "Companies ... should not seek to obtain explicit, informed consent from users in non-obvious ways such as placing these details in their Terms of Service or deeply placed within their Privacy Center"
> > >  
> >  
> > imply that a service *can* obtain explicit, informed consent to override a user's DNT preference via a Terms of Service document and be in compliance with this standard?
> >  
> > If not, then we could make this clearer by updating the normative text:
> > > Sites MAY override a user's DNT preference if they have received explicit, informed consent to do so. Sites MUST NOT obtain explicit, informed consent via Terms of Service or other non-obvious means.
> > >  
> >  
> >  
>  
> I think we are all in agreement that the operator of a site cannot obtain explicit, informed consent via a Terms of Service, privacy policy, or other non-obvious means.  Either the tracking is obvious by the nature of the product, or you have to go out of your way to explain clearly and conspicuously and get permission.  I am open to putting language in the normative section making that clear, but I thought that Shane and others were strongly opposed to that.  I do agree that the proposed non-normative text could make clearer that ToS by itself cannot work.  Here is revised language:
>  
> Non-Normative Text:
>  
> Even when a user has turned on a "Do Not Track" setting, the operator of a site may seek to obtain the user's permission to ignore that setting and track the user as a third party on other sites.  In seeking user consent, the tracking functionality has to be clearly communicated to the user such that the user is positioned to make a voluntary and informed decision about whether to allow the operator to collect and use cross-site data about the user in ways that would otherwise be prevented by the DNT setting.
>  
> Interactions with users to obtain consent can in many cases be contextual.  If a service has an obvious cross-site tracking function that the user deliberately signs up for then this could be deemed to have achieved explicit and informed consent from a user without directly addressing its reaction to an external Tracking Preference (which may not have been contemplated at the time the consent experience was designed).  For example, if a user signs up for a social reader service that clearly indicates that information about activity on other sites will be collected and published to a user's social networking page, the service would not need to get separate permission to ignore the DNT signal.  Even in these cases, however, organizations should provide Tracking Preference references in associated product or service materials such as a privacy policy, help center, and/or in separate notice to users.
>  
> Most services that a user signs up for do not have cross-site tracking functionality that would be obvious to a user.  For these services, operators who wish to comply with this spec and track despite the presence of a DNT signal should clearly and conspicuously ask users for permission to track despite the Do Not Track setting.  Simply agreeing to a long boilerplate legal agreement that includes mention of a right to track despite a DNT settings would not constitute express and informed consent.  For example, if the operator of an instant messaging client (who also owned an advertising network) asserted permission to track for behavioral advertising purposes only in a linked license agreement, a user's agreeing to the license agreement would not constitute express, informed consent to override the user's DNT preference for the purposes of this spec.  
>   
> Out-of-band consent will be further reinforced in user interactions through [let's park this paragraph until the response header/well known URI are fully fleshed out.]
>  
> > Or if the group believes there are some cases where non-obvious means would be acceptable, that would be a SHOULD NOT rather than MUST NOT. Or this could be phrased definitionally instead: "Consent via a Terms of Service or other non-obvious means is not explicit and informed."  
> >  
> > Also, per the question on "ideally", is that a SHOULD requirement? e.g. "Sites SHOULD provide options to alter this consent via the tracking status resource."  
> >  
> > Thanks,  
> > Nick
> >  
> > On Apr 25, 2012, at 12:23 PM, Shane Wiley wrote:  
> > > I’m fine with “ideally”:  
> > >   
> > > <Normative>
> > >   
> > > Sites MAY override a user's DNT preference if they have received explicit, informed consent to do so.
> > >   
> > > <Non-Normative>
> > >   
> > > In the absence of a Tracking Preference standard, many organizations have developed direct consent mechanisms for web-wide tracking.  Interactions with users to obtain consent are often contextual.  For example, If a service has an obvious cross-site tracking function that the user deliberately signs up for then this could be deemed to have achieved “explicit and informed” consent from a user without directly addressing its reaction to an external Tracking Preference (which wasn’t contemplated at the time the consent experience was designed).  Even in these cases, organizations should consider providing Tracking Preference references in associated product or service materials such as a privacy policy, help center, or separate notice to users.
> > >   
> > > Companies claiming public compliance with the W3C Tracking Protection standard, should not seek to obtain explicit, informed consent from users in non-obvious ways such as placing these details in their Terms of Service or deeply placed within their Privacy Center if it will not be obvious to users that the nature of the service will lead them to ignore a user’s Tracking Preference based on the nature of the consent the user is granting.  
> > >   
> > > Out-of-band consent will be further reinforced in user interactions through either the Header Response or Well-Known URI approaches to replying to user Tracking Preferences.  This will provide a constant reminder of prior consent on each interaction and provide a resource (link) to allow the user to understand how this consent was achieved and ideally options to alter that consent if the user chooses to do so.
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