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RE: Logged-In Exception (ISSUE-65)

From: JC Cannon <jccannon@microsoft.com>
Date: Mon, 19 Mar 2012 06:55:07 +0000
To: Jonathan Mayer <jmayer@stanford.edu>, Steven Vine <svine@pulsepoint.com>
CC: Rigo Wenning <rigo@w3.org>, "public-tracking@w3.org" <public-tracking@w3.org>
Message-ID: <BB17D596C94A854E9EE4171D33BBCC81055EDB@TK5EX14MBXC133.redmond.corp.microsoft.com>
Logged in state is different from DNT:0. I don't want to see us penalize users with who have willing created a relationship with companies and express it by logging in. More responses below.

JC

From: Jonathan Mayer [mailto:jmayer@stanford.edu]
Sent: Sunday, March 18, 2012 11:21 AM
To: Steven Vine
Cc: JC Cannon; Rigo Wenning; public-tracking@w3.org
Subject: Re: Logged-In Exception (ISSUE-65)

I think there are three points in here.

1) Would the logged-in exception be a de facto site-specific exception?

Yes, and even broader: the logged-in exception would be a de facto web-wide exception.
[JC] this is not true. The logged-in scenario is not the same as an exception. There is no profiling involved.

2) Would the logged-in exception allow retargeting?

Yes.  It would allow just about any use of the first party's data - profile-based targeting, retargeting, widget personalization, etc.
[JC] It would only apply to a profile that was previously collected and would not permit updating of the profile.

3) Is this "targeting without tracking"?

I don't want to pry open the worthless "What is tracking?" debate, beyond noting that many participants would consider collection-without-logging to impose privacy risks that this group should address.
[JC] It is personalization without tracking.

On Mar 15, 2012, at 5:55 PM, Steven Vine wrote:


Isn't this function just targeting without tracking? Why not then allow ad retargeting if the user has logged in at the first party site that is doing retargeting:

To play on JC's scenario: User logs into Amazon and navigates to CNN.com<http://CNN.com> to read an article. The user is able to see an ad based on their Amazon account data. However, Amazon should not log the fact that the user has viewed the article or even gone to CNN unless the user clicks on the Amazon ad.

And if this is allowed wouldn't this kind of retargeting be ok for any first party who gets a site-specific exception?

Steve


On 3/15/12 7:46 PM, "JC Cannon" <jccannon@microsoft.com<x-msg://69/jccannon@microsoft..com>> wrote:
Now we just need to get the others to agree.. :)

JC

-----Original Message-----
From: Rigo Wenning [mailto:rigo@w3.org]
Sent: Thursday, March 15, 2012 2:39 AM
To: public-tracking@w3.org<x-msg://69/public-tracking@w3.org>
Cc: JC Cannon
Subject: Re: Logged-In Exception (ISSUE-65)

JC,

On Wednesday 14 March 2012 16:28:27 JC Cannon wrote:
> Specific scenario: User logs into FB and navigates to CNN.com<http://CNN.com> to read an
> article. The user is able to see the FB friends that liked the article..
> However, FB should not log the fact that the user has viewed the article or
> even gone to CNN unless the user clicks on the FB Like button.
>
> If feel this type of behavior would be expected and I personally like this
> type of feature.

This was the point I was trying to make in my earlier email (and use case).
How come we agree on things? :)

Rigo




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Received on Monday, 19 March 2012 06:55:42 UTC

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