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Re: Proportionate Response for Fraud Prevention and Security (ISSUE-24)

From: Jonathan Mayer <jmayer@stanford.edu>
Date: Wed, 14 Mar 2012 09:18:31 -0700
Cc: Tracking Protection Working Group WG <public-tracking@w3.org>
Message-Id: <A64EAAEE-23D5-48A4-AE50-4B1D2CF80B42@stanford.edu>
To: Roy T. Fielding <fielding@gbiv.com>

On Mar 14, 2012, at 3:22 AM, Roy T. Fielding wrote:

> On Mar 14, 2012, at 1:09 AM, Jonathan Mayer wrote:
>> I think there are two lines of thinking to unpack here.
>> 1) What does Do Not Track do to third-party services that provide fraud prevention and security functionality for first-party websites (e.g. 41st Parameter, BlueCava)?
>> My proposal isn't about those services.  At present they get the same treatment as any other third party; in many cases they'll qualify for the outsourcing exception.  If a stakeholder wants to propose a special exception for those services, we could discuss it.
> They would qualify for the exemption for fraud prevention, assuming
> the data use and retention is so limited.

That's a question of how we scope the exception.  It's easy to add clarifying language that that's not what this text is about.

> I did not consider them
> under the outsourcing exemption because siloing their data per
> first-party would be unusual.

My understanding is practices substantially vary.  It would be helpful to hear from companies in the space.

>> 2) How can Do Not Track accommodate fraud prevention and security for pure third-party services without being overly prescriptive?
>> My proposed text gives quite broad latitude to third party websites.  What is "reasonable" will vary by industry and company.  I agree that guiding examples would be valuable.
> No, my point was that DNT cannot have an impact on fraud control, period.
> If it did, then the presence of DNT:1 would be indicative of
> "reasonable grounds to believe the user or user agent is presently
> attempting to commit fraud".

The chance that a randomly chosen browser with DNT: 1 is committing fraud, independent of other evidence, will be very low.  That's not "reasonable grounds."

> In any case, the nature of data collection for fraud prevention is
> to collect a lot of data on non-fraudulent behavior, so that when
> an anomalous set of behavior is encountered the "alarm" is triggered.

Many websites (not just third parties) already use a proportionate response approach to fraud prevention and security.  I'm not aware of any third-party service (save fingerprinters) that presently uses a non-cookie active tracking technology for every user that has disabled cookies.

> The premise on which your two operative texts are based is that the
> fraud control engine can determine "reasonable grounds" without
> first collecting or using data about the user agent.  It does not
> work that way (and I am not just talking about advertising fraud).

The text is premised on the notion that protocol logs and interaction information are sufficient to establish "reasonable grounds."

> I am not saying this isn't a privacy concern.  I am saying it won't
> be addressed by DNT because lessening fraud control on the basis of
> a signal received from the client is simply not a viable option.
> I would encourage the regulators to find a solution to this concern
> outside of DNT, since it has nothing to do with preferences/consent.

If there's a blanket security or fraud exception, then the privacy properties of DNT are mooted.  I don't believe the privacy advocates in the group would ever accept such an exception.  Let's talk with potential implementers about their needs before concluding we're between a rock and a hard place.

> ....Roy
Received on Wednesday, 14 March 2012 16:19:13 UTC

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