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Re: ISSUE-111 (was: Agenda for 2012-Mar-14 call [Note: Call starts 1h earlier (5pm CET) in Europe; Times unchanged in the US])

From: Jeffrey Chester <jeff@democraticmedia.org>
Date: Wed, 14 Mar 2012 11:29:42 -0400
Cc: Matthias Schunter <mts@zurich.ibm.com>, "public-tracking@w3.org" <public-tracking@w3.org>
Message-id: <31D49464-06AD-4D3C-AC68-37828FB21F64@democraticmedia.org>
To: Shane Wiley <wileys@yahoo-inc.com>

Many thanks.  Could you provide more explanation regarding your proposal and the role of AdChoices Metadata?  How will, if at all, the facilitation of the DNT spec developed by W3C be affected as it is integrated via AdChoices?  Will such a relationship trigger a response from AdChoices that impact user choice?  For example,  will DNT and the icon program inter-relate in the data exchange?



Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009

On Mar 14, 2012, at 10:25 AM, Shane Wiley wrote:

> 3.  Publishers and the ad serving ecosystem will be responsible for passing DNT:0 in server-to-server interaction situations.  The web browser will continue to broadcast the appropriate signal on its own to client-side 3rd parties directly.  (It's recommended that industry leverage the AdChoices Metadata standard currently under development to pass the DNT value for server-to-server communications.  This will provide a standard communication mechanism and drive even higher compliance with AdChoices.)
Received on Wednesday, 14 March 2012 15:30:13 UTC

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