W3C home > Mailing lists > Public > public-tracking@w3.org > June 2012

Partial Report from the left-corner WG

From: Rigo Wenning <rigo@w3.org>
Date: Thu, 21 Jun 2012 19:50:42 +0200
To: public-tracking@w3.org
Message-ID: <1345365.dUBSdDKkJU@hegel.sophia.w3.org>
We took the list of permitted uses and discussed them. 
We have agreement on legal requirements. We tried to create a matrix 
with:

- Frequency capping
- Reporting
- Security/Fraud
- Product Improvement
- Market Research
- Debugging
- Legal requirements (agreement)
- Others

Reporting

 - revenue reporting (Cost Per Click) (what makes it valuable is 
that I can find out if somebody came back and bought) Click converts 
the third party into a first party. 
We have also the purchase event (covered in advertiser revenue)
View click, action measuring. If we can do this, that means we are 
able to bill people. 

do we need ID cookie? Brooks needs to know who the people are. 

 - Delivery (Cost Per A)

 - aggregate reporting


 - Reach
 - Impression delivery


Impressions: (do not need cookie/IP address)
- Clicks (logging number of clicks per IP) (do not need uniqueID)
- CPC 
- CPA (requires a cookie and a second event)

Reach:
- number of unique users (unique impressions)
- advertiser revenue
publisher revenue does not need ID-cookie collection. For measure 
effectiveness ROI, they need reporting and cookie. Have to measure 
activity to come to the conclusions
CPA is related. 


- geo-reporting (according to IP) (is allowed with Jonathan)
  + targeting
  + real time near time reporting
  + long term reporting


Central issue, measure of ROI for advertisers needs UI 
A person who saw that, bought that. 


Arvind: Class of things that can do the trick
set a uniqueID that isn't all the time read back only on revenue 
event, using local storage. 

At this point I went to a different group
Received on Thursday, 21 June 2012 17:51:09 UTC

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