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Re: Examples of successful opt-in implementations

From: Kimon Zorbas <vp@iabeurope.eu>
Date: Thu, 14 Jun 2012 20:36:05 +0000
To: Bjoern Hoehrmann <derhoermi@gmx.net>, "ifette@google.com" <ifette@google.com>
CC: "public-tracking@w3.org Group WG" <public-tracking@w3.org>
Message-ID: <CC001744.2F7AC%vp@iabeurope.eu>
Bjoern, I agree that they are very easy to handle: you have just to double click: one click to activate and a second to share.

But with ads that wouldn't work well. Same with analytics etc. And not sure it's a sort of opt-in that really provides you with an informed choice either. Not much explanation given. So users might perceive it a non-user-friendly and wonder why they have to activate it first.


Kimon

From: Bjoern Hoehrmann <derhoermi@gmx.net<mailto:derhoermi@gmx.net>>
Date: Thursday 14 June 2012 22:29
To: "ifette@google.com<mailto:ifette@google.com>" <ifette@google.com<mailto:ifette@google.com>>
Cc: "public-tracking@w3.org<mailto:public-tracking@w3.org> Group WG" <public-tracking@w3.org<mailto:public-tracking@w3.org>>
Subject: Re: Examples of successful opt-in implementations
Resent-From: <public-tracking@w3.org<mailto:public-tracking@w3.org>>
Resent-Date: Thursday 14 June 2012 22:30

* Ian Fette wrote:
So, I'd like to re-raise my question of whether anyone has actually
successfully managed to deploy an opt-in compliant website in the wild...

I do not know about entire websites, but as far as general opt-in
schemes go, variants of http://www.heise.de/extras/socialshareprivacy/
are widely used on commercial german-language websites. They require
you to "activate" "social media services" before resources for them
are loaded from third party servers. http://heise.de/-1612977 would be
an example use (below "Permalink"). They are not meant to affect any
ads or analytics or other services, but are certainly "successful".
--
Björn Höhrmann · mailto:bjoern@hoehrmann.de · http://bjoern.hoehrmann.de
Am Badedeich 7 · Telefon: +49(0)160/4415681 · http://www.bjoernsworld.de
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Received on Thursday, 14 June 2012 20:36:51 UTC

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