Re: Article: Consumers ditch websites with poor privacy policies (PCPro UK)

I suggest people read the key academic article that shows that privacy policies are ineffective for consumers.    Even if Forrester data is reliable--and one would have to evaluate its survey work--hardly any privacy policies reflect actual data collection and targeting practices.  

The key text used by FTC and others is: The Cost of Reading Privacy Policies. I/S: A Journal of Law and Policy for the Information Society 2008 Privacy Year in Review issue. (with A. McDonald)

http://lorrie.cranor.org/