Re: Issue 115, exemptions, best practices

Jeff ­ In looking at what you've provided here, I'm a bit concerned that you
are dictating the terms that a website has with its visitors. Can you share
the rationale for each of these ­ and specifically, what you are trying to
guard against?

Alternatively, I'm happy to have a one-off discussion on this topic on
Friday early AM with Ninja and Jim.


Cheers,

Alan Chapell
Chapell & Associates
917 318 8440


From:  Jeffrey Chester <jeff@democraticmedia.org>
Date:  Wed, 08 Feb 2012 14:05:40 -0500
To:  "public-tracking@w3.org (public-tracking@w3.org)"
<public-tracking@w3.org>
Subject:  Issue 115, exemptions, best practices
Resent-From:  <public-tracking@w3.org>
Resent-Date:  Wed, 08 Feb 2012 20:08:56 +0000

 https://www.w3.org/2011/tracking-protection/track/issues/115

[I await input from Ninja, Alan and Jim]



Best Practices for sites to manage exemptions should include:

A site must provide accurate information to users on the actual data
collection and use practices of the site.  This should include all
information used for tracking, targeting, sales of profiles.
A site should not suggest that the ability to access information is
dependent on blanket acceptance of a site's data practices.
A site should not use "immersive" multimedia applications designed to foster
opt-in as a way to encourage a user agreeing to an exemption.
A site should not use a special landing page that has been designed
principally to convert a user to agree to permit an exemption.
A site should not use social media marketing to urge a user to ask their
"friends" to approve exemptions.
A site should not offer rewards and incentives for a user to approve of an
exemption.