Issue 115, exemptions, best practices

 https://www.w3.org/2011/tracking-protection/track/issues/115

[I await input from Ninja, Alan and Jim]



Best Practices for sites to manage exemptions should include:

A site must provide accurate information to users on the actual data collection and use practices of the site.  This should include all information used for tracking, targeting, sales of profiles.  
A site should not suggest that the ability to access information is dependent on blanket acceptance of a site's data practices.
A site should not use "immersive" multimedia applications designed to foster opt-in as a way to encourage a user agreeing to an exemption.
A site should not use a special landing page that has been designed principally to convert a user to agree to permit an exemption.
A site should not use social media marketing to urge a user to ask their "friends" to approve exemptions.
A site should not offer rewards and incentives for a user to approve of an exemption.

Received on Wednesday, 8 February 2012 20:08:54 UTC