Re: Fate-sharing for ad behavioral targeting and other forms of personalization (ISSUE-36)

ISSUE-36 Action-63

Proposed text:

"This standard provides general requirements on data collection, use,
and disclosure. These requirements are not specific to behavioral
advertising."

On 01/26/2012 07:29 PM, Bryan Sullivan wrote:
> I agree, either a direct statement such as suggested or
> 
> "This standard does not single out any particular use of data for special
> treatment under DNT, other than the cases of specific exemption."
> 
> 
> But I like Shane's wording better.
> 
> On 1/26/12 6:59 AM, "Shane Wiley" <wileys@yahoo-inc.com> wrote:
> 
>> Then I would suggest state just that then:
>>
>> "The standard does not single out behavioral advertising for special
>> treatment."
>>
>> -----Original Message-----
>> From: Jonathan Mayer [mailto:jmayer@stanford.edu]
>> Sent: Thursday, January 26, 2012 3:54 PM
>> To: JC Cannon
>> Cc: Shane Wiley; public-tracking@w3.org (public-tracking@w3.org)
>> Subject: Re: Fate-sharing for ad behavioral targeting and other forms of
>> personalization (ISSUE-36)
>>
>> This text is not intended to prohibit or allow anything.  It only
>> clarifies that the standard does not single out behavioral advertising
>> for any special treatment.
>>
>> On Jan 26, 2012, at 3:44 PM, JC Cannon wrote:
>>
>>> I agree with Shane. Personalization based on demographics or
>>> organizational membership could also be permitted.
>>>
>>> JC
>>>
>>> -----Original Message-----
>>> From: Shane Wiley [mailto:wileys@yahoo-inc.com]
>>> Sent: Thursday, January 26, 2012 6:27 AM
>>> To: Jonathan Mayer
>>> Cc: public-tracking@w3.org (public-tracking@w3.org)
>>> Subject: RE: Fate-sharing for ad behavioral targeting and other forms
>>> of personalization (ISSUE-36)
>>>
>>> I disagree with a general prohibition on any personalization based on
>>> DNT which the current text would suggest.  For example, geo-location or
>>> context.
>>>
>>> -----Original Message-----
>>> From: Jonathan Mayer [mailto:jmayer@stanford.edu]
>>> Sent: Thursday, January 26, 2012 3:24 PM
>>> To: Shane Wiley
>>> Cc: public-tracking@w3.org (public-tracking@w3.org)
>>> Subject: Re: Fate-sharing for ad behavioral targeting and other forms
>>> of personalization (ISSUE-36)
>>>
>>> We haven't defined tracking in the document, and I see no reason to add
>>> a dependency here.
>>>
>>> On Jan 26, 2012, at 3:21 PM, Shane Wiley wrote:
>>>
>>>> Friendly amendment:
>>>>
>>>> "This standard does not differentiate between personalization for
>>>> advertisement targeting and other uses of personalization based on
>>>> tracking."
>>>>
>>>> -----Original Message-----
>>>> From: Jonathan Mayer [mailto:jmayer@stanford.edu]
>>>> Sent: Thursday, January 26, 2012 3:13 PM
>>>> To: public-tracking@w3.org (public-tracking@w3.org)
>>>> Subject: Fate-sharing for ad behavioral targeting and other forms of
>>>> personalization (ISSUE-36)
>>>>
>>>> Proposed text:
>>>>
>>>> "This standard does not differentiate between personalization for
>>>> advertisement targeting and other uses of personalization."
>>>>
>>>> And making this issue CLOSED.
>>>>
>>>>
>>>>
>>>
>>>
>>>
>>>
>>
>>
> 
> 
>