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Possible User Harms Through Multi-Site Data Collection (Group 2)

From: Shane Wiley <wileys@yahoo-inc.com>
Date: Wed, 11 Apr 2012 14:09:44 -0700
To: "public-tracking@w3.org" <public-tracking@w3.org>
Message-ID: <63294A1959410048A33AEE161379C8023D11A9940F@SP2-EX07VS02.ds.corp.yahoo.com>
Possible User Harms Through Multi-Site Data Collection


*        Government requests (unexpected source of evidence)

*        Data breach (inadvertent disclosure - embarrassment, singled-out or targeted in some fashion)

*        Internal bad actor (in EU becomes controller of their own and takes on liability)



(Above this line survives Shane & Team proposal, below the line is removed by Shane & Team proposal)



*        Creepy/chill factor - Tracking users across domains to modify their experience outside of their knowledge or control

*        Denial of employment, finance/credit, healthcare treatment, insurance

*        Discrimination:  price, offer, eligibility, redlining

*        Content exclusion (filter bubble - diminished diversity - advertiser enforced confirmation bias)

*        Modifying a user's experience based on the discovery/allegation of sensitive information

*        Secondary use in violation of external promises or silent norms

*        Sharing or selling to a 3rd party

*        Unsolicited or unwanted marketing (annoyance factor)
Received on Wednesday, 11 April 2012 21:10:31 UTC

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