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Further input document suggestions

From: Hodges, Jeff <jeff.hodges@paypal-inc.com>
Date: Fri, 16 Sep 2011 11:56:27 -0600
To: "public-tracking@w3.org" <public-tracking@w3.org>
Message-ID: <44D08E6900CFC84288DDB4F41852C87A864479AA3E@DEN-MEXMS-001.corp.ebay.com>
Some further input document suggestions...

Internet Privacy – Policy Must Precede Technology
Andy Steingruebl (PayPal), Presented at WiTap 2011 

To Track or 'Do Not Track': Advancing Transparency and Individual Control in Online Behavioral Advertising
Omer Tene and Jules Polonetsky, August 31, 2011
[abstract below]

Databuse: Digital Privacy and the Mosaic
Benjamin Wittes

World Cyberwar And the Inevitability of Radical Transparency
David Brin, 6-Jul-2011
[key notion: "reciprocal accountability"]

To Track or 'Do Not Track': Advancing Transparency and Individual Control in Online Behavioral Advertising

The past decade has seen a proliferation of online data collection, processing, analysis and storage capacities leading businesses to employ increasingly sophisticated technologies to track and profile individual users. The use of online behavioral tracking for advertising purposes has drawn criticism from journalists, privacy advocates and regulators. Indeed, the behavioral tracking industry is currently the focus of the online privacy debate. At the center of the discussion is the Federal Trade Commission’s Do Not Track (DNT) proposal. The debate raging around DNT and the specific details of its implementation disguises a more fundamental disagreement among stakeholders about deeper societal values and norms. Unless policymakers address this underlying normative question – is online behavioral tracking a social good or an unnecessary evil – they may not be able to find a solution for implementing user choice in the context of online privacy. Practical progress advancing user privacy will be best served if policymakers and industry focus their debate on the desirable balance between efficiency and individual rights and if businesses implement tracking mechanisms fairly and responsibly. Policymakers must engage with these underlying normative questions; they cannot continue to sidestep these issues in the hope that “users will decide” for themselves. 

Received on Friday, 16 September 2011 18:37:47 UTC

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