W3C home > Mailing lists > Public > public-tracking@w3.org > November 2011

Re: Issue-17, Issue-51 First party obligations

From: David Wainberg <dwainberg@appnexus.com>
Date: Tue, 29 Nov 2011 12:26:11 -0500
Message-ID: <4ED515B3.4040308@appnexus.com>
To: Jeffrey Chester <jeff@democraticmedia.org>
CC: JC Cannon <jccannon@microsoft.com>, John Simpson <john@consumerwatchdog.org>, "<public-tracking@w3.org> (public-tracking@w3.org)" <public-tracking@w3.org>
This raises an interesting issue with how this is going to work. If the 
user engaged DNT after the data was collected, we probably have 
consensus that prior collected data should not be used. However, if the 
user had DNT at the time the data was collected, but granted an 
exception to DNT, the data is ok to be used. The problem is, how does 
the 1st party know the difference? It will fall on the 3rd party to 
honor the user's choices, and the 1st party will have to trust them.


On 11/29/11 9:50 AM, Jeffrey Chester wrote:
> If a DNT system is to work, it must address how first party sites 
> incorporate third party data and also use ad exchanges.  If a user has 
> said they do not want to be tracked via a third party data service, 
> such as eXelate, BlueKai or Experian (for example) then such user data 
> should not be automatically imported or used by the First party site. 
>  Sites increasingly mix in-house data with third party targeting data. 
>  A user should have reasonable control of this process under DNT.
>
>
>
> Jeffrey Chester
> Center for Digital Democracy
> 1621 Connecticut Ave, NW, Suite 550
> Washington, DC 20009
> www.democraticmedia.org <http://www.democraticmedia.org>
>
> On Nov 28, 2011, at 7:59 PM, JC Cannon wrote:
>
>> John,
>> I believe we are already in agreement that DNT will not apply to 1^st 
>> party sites. I understand the need to clarify that 3^rd -party 
>> sharing will be limited to certain exceptions, but I donít want to 
>> revisit something we have already agreed on.
>> JC
>> Twitter <http://twitter.com/jccannon7>
>> *From:*John Simpson [mailto:john@consumerwatchdog.org]
>> *Sent:*Monday, November 28, 2011 4:47 PM
>> *To:*<public-tracking@w3.org <mailto:public-tracking@w3.org>> 
>> (public-tracking@w3.org <mailto:public-tracking@w3.org>)
>> *Subject:*Issue-17, Issue-51 First party obligations
>> Colleagues,
>> I've been thinking a bit more about the idea of "1st Party" 
>> obligations if we use the frame of a 1st Party and 3rd Party 
>> distinction.  It seems clear to me that there is consensus that the 
>> 1st Party must not share data (some will say there are exceptions) 
>> with a 3rd party when DNT is enabled.
>> It does seem to me there are further obligations.  When I go to a 1st 
>> party  site and interact with it, I assume it is using my information 
>> for that transaction.  If I
>> have DNT enabled, I don't have ANY expectation that it will continue 
>> to use that information beyond that transaction.  The site should ask 
>> me if it can continue to store the information and use it beyond that 
>> specific visit to the site.
>> In other words from my perspective as a user, a 1st Party site should 
>> treat me as if I had cleared all my cookies the next time I visit the 
>> site if I have DNT enabled.
>> When DNT is enabled, a 1st party should treat each session with a 
>> user as an entirely new session unless it has been given permission 
>> to store his information and use it again.
>> 73s,
>> John
>> ----------
>> John M. Simpson
>> Consumer Advocate
>> Consumer Watchdog
>> 1750 Ocean Park Blvd. ,Suite 200
>> Santa Monica, CA,90405
>> Tel: 310-392-7041
>> Cell: 310-292-1902
>> www.ConsumerWatchdog.org <http://www.ConsumerWatchdog.org>
>> john@consumerwatchdog.org <mailto:john@consumerwatchdog.org>
>
Received on Tuesday, 29 November 2011 17:26:47 UTC

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