W3C home > Mailing lists > Public > public-tracking@w3.org > December 2011

Re: Issue-39: Tracking of Geographic Data

From: Karl Dubost <karld@opera.com>
Date: Thu, 15 Dec 2011 17:14:51 -0500
Message-Id: <E542F2D5-5D17-4655-940E-49FCC3DB55FF@opera.com>
Cc: "public-tracking@w3.org Group WG" <public-tracking@w3.org>
To: Amy Colando (LCA) <acolando@microsoft.com>

Le 15 déc. 2011 à 16:26, Amy Colando (LCA) a écrit :
> In addition to marketing efficiency (ensuring that Peachtree Auto Sales ads are shown mostly to Atlanta residents) and relevant content (as much as I dislike it, I do want to see Seattle weather, rather than California weather forecasts), there are additional significant uses of current session location.

This paragraph is conflating issues about geolocation :)


1. geolocation for working with a geo-dependent 
   service such as a weather widget.
2. geolocation for collecting a profile about you
3. geolocation for serving ads about the services around you

These are different use cases with not the same implications, 
results for users. With "DNT: 1" as a user, I expect 

* Geolocated: 1
* Not Geolocated: 2 and 3

Yes that means the weather widget can't make a profile with 
my data for the purpose of using them for marketing. It is 
fine to have a cookie which remembers my preferences for 
making the service works. It is subtle but make a big 
difference.

The same way (David's case) that two pieces of software on 
Internet needs IP addresses to communicate for establishing 
the service. I don't expect them to create a profile because 
of that communication. 







-- 
Karl Dubost - http://dev.opera.com/
Developer Relations & Tools, Opera Software
Received on Thursday, 15 December 2011 22:56:09 GMT

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