CVS WWW/2011/tracking-protection/drafts

Update of /w3ccvs/WWW/2011/tracking-protection/drafts
In directory gil:/tmp/cvs-serv1135

Modified Files:
	tracking-dnt.html 
Log Message:
(editorial) revise the introduction to reduce opinionating and note that compliance is separate

--- /w3ccvs/WWW/2011/tracking-protection/drafts/tracking-dnt.html	2014/04/10 01:16:20	1.265
+++ /w3ccvs/WWW/2011/tracking-protection/drafts/tracking-dnt.html	2014/04/10 03:53:33	1.266
@@ -24,6 +24,16 @@
       wgPatentURI: "http://www.w3.org/2004/01/pp-impl/49311/status",
       issueBase:   "http://www.w3.org/2011/tracking-protection/track/issues/",
       localBiblio: {
+        "TCS": {
+          "authors": ["Heather West","Justin Brookman","Sean Harvey","Erica Newland"],
+       // "status" : "WD",
+       // "href"   : "http://www.w3.org/TR/tracking-compliance/",
+          "status" : "ED",
+          "href"   : "http://www.w3.org/2011/tracking-protection/drafts/tracking-compliance.html",
+          "title"  : "Tracking Compliance and Scope",
+          "date"   : "08 April 2014",
+          "publisher" : "W3C"
+        },
         "HTTP" : {
           "title"  : "Hypertext Transfer Protocol (HTTP/1.1): Message Syntax and Routing",
           "authors": ["Roy T. Fielding", "Julian Reschke"],
@@ -103,26 +113,23 @@
       <h2>Introduction</h2>
 
       <p>
-        The World Wide Web (WWW, or Web) consists of millions of sites
+        The World Wide Web consists of billions of resources
         interconnected through the use of hypertext.  Hypertext provides a
-        simple, page-oriented view of a wide variety of information that
-        can be traversed by selecting links, manipulating controls, and
-        supplying data via forms and search dialogs.  A Web page is usually
-        composed of many different information sources beyond the initial
-        resource request, including embedded references to stylesheets,
-        inline images, javascript, and other elements that might be
-        automatically requested as part of the rendering or behavioral
-        processing defined for that page.
-      </p>
-      <p>
-        Each of the hypertext actions and each of the embedded resource
-        references might refer to any site on the Web, leading to a seamless
-        interaction with the user even when a page might be composed of
-        information requested from many different and possibly independent
-        Web sites.  From the user's perspective, they are simply visiting and
-        interacting with a single Web property: all of the technical details
-        and protocol mechanisms used to compose a page to represent that
-        property are hidden behind the scenes.
+        simple, page-oriented view of the information provided by those
+        resources, which can be traversed by selecting links, manipulating
+        controls, and supplying data via forms and search dialogs.
+      </p>
+      <p>
+        A Web page is often composed of many information sources beyond the
+        initial resource request, including embedded references to
+        stylesheets, inline images, javascript, and other elements that might
+        be automatically requested as part of the rendering or behavioral
+        processing defined for that page. The user's experience is seamless,
+        even if the page has been composed from the results of many network
+        interactions with multiple servers. From the user's perspective, they
+        are simply visiting and interacting with a single Web site: all of the
+        technical details and protocol mechanisms used to compose a page to
+        represent that site are hidden behind the scenes.
       </p>
       <p>
         It has become common for Web site owners to collect data regarding
@@ -132,40 +139,44 @@
         is using their site (audience segmentation). In some cases, the data
         collected is used to dynamically adapt the content (personalization)
         or the advertising presented to the user (targeted advertising).
-        Data collection often occurs through the insertion of tracking
-        elements on each page.  A survey of these techniques and their
+        Data collection often occurs through the insertion of embedded
+        elements on each page, which connect the user's activity across
+        multiple pages. A survey of these techniques and their
         privacy implications can be found in [[KnowPrivacy]].
       </p>
       <p>
-        People have the right to know how data about them will be collected
-        and how it will be used. Empowered with that knowledge, individuals
-        can decide whether to allow their online activities to be tracked and
-        data about them to be collected. Many Internet companies use data
-        gathered about people's online activities to personalize content and
-        target advertising based on their perceived interests. While some
-        people appreciate this personalization of content and ads,
-        others are troubled by what they perceive as an invasion of
-        their privacy. For them, the benefit of personalization is not worth
-        their concerns about allowing entities with whom they have no direct
-        relationship to amass profiles about their activities.
-      </p>
-      <p>
-        Therefore, users need a mechanism to express their own preference
-        regarding tracking that is both simple to configure and efficient
-        when implemented.  In turn, Web sites that are unwilling or unable to
-        offer content without such data collection need a mechanism to
-        indicate that status to the user and allow them (or their user agent)
-        to make an individual choice regarding exceptions.
-      </p>
-      <p>
-        This specification defines protocol elements for use within the
-        Hypertext Transfer Protocol [[!HTTP]] which allow a user to express a
-        tracking preference, via the <a>DNT</a> request header field, and
-        allow a server to describe their tracking behavior via a well-known
-        <a href="#status-resource">tracking status resource</a> and the
-        <a>Tk</a> response header field. In addition, JavaScript APIs are
-        defined for enabling scripts to determine DNT status and to register a
-        user-granted exception.
+        Users need a mechanism to express their own preferences regarding
+        tracking that is both simple to configure and efficient when
+        implemented. However, merely expressing a preference does not imply
+        that all recipients will be able to comply. In some cases, a server
+        might be dependent on some forms of tracking and is unwilling or
+        unable to turn that off. In other cases, a server might perform only
+        limited forms of tracking that would be acceptable to most users.
+        Servers need mechanisms to communicate how they behave with regard to
+        tracking and to store user-granted exceptions after the user has
+        made an informed choice.
+      </p>
+      <p>
+        This specification defines Hypertext Transfer Protocol [[!HTTP]]
+        elements for communicating the user's tracking preference (if any)
+        and communicating the server's tracking behavior (if any).
+        The <a>DNT</a> request header field is defined for communicating the
+        user's tracking preference for the request target. A well-known URI
+        for a <a href="#status-resource">tracking status resource</a> and the
+        <a>Tk</a> response header field are defined for communicating the
+        server's tracking behavior. In addition, JavaScript APIs are defined
+        for enabling scripts to determine DNT status and register a
+        <a>user-granted exception</a>.
+      </p>
+      <p>
+        This specification does not define requirements on what a recipient
+        needs to do to comply with a user's expressed tracking preference,
+        except for the means by which such compliance is communicated.
+        Instead, the tracking status provides the ability to identify a set of
+        compliance regimes to which the server claims to comply, with the
+        assumption being that each regime defines its own requirements on
+        compliant behavior. For example, [[TCS]] is a work-in-progress that
+        intends to define such a compliance regime.
       </p>
     </section>
 

Received on Thursday, 10 April 2014 03:53:35 UTC