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SWEO promotion material

From: Dunja Ewinger <de@webxcerpt.com>
Date: Wed, 14 Mar 2007 19:50:34 +0100
Message-ID: <45F843FA.3010307@webxcerpt.com>
To: Susie Stephens <susie.stephens@oracle.com>, W3C SWEO IG <public-sweo-ig@w3.org>

Hi Susie,

to see what format I was talking about please find attached the Semantic 
Web Days Flyer (Flyer_swd.pdf).

My idea is to create a generell Semantic Web flyer in this format. It 
would consist of the (current version of the) SWEO Logo, maybe the W3C 
Logo would be good as well, a slogan (that would probably needs to be 
discussed...), maybe the layer cake, a nice "eye catcher" (e.g.image), 
and generell information on SW (introduction, categories, application 
areas, FAQ...)

I will put together the material and give it to the designer, so she can 
start. A very first draft (pdf) will be then sent around by latest 
Thursday next week, maybe on time for the telcon on Wednesday.
Within the 3 weeks I'm in holiday the SWEO group should discuss the 
flyer in terms of:

the slogan
the logo
Is the information in the correct order?
What should be the core messages?
Is something missing?
Is the text correct?
etc.

So by the time I return the designer can continue to work on the flyer 
with all the input from SWEO. In this way it should be not a problem to 
have the flyer ready for the ESTC.

I agree with the idea to present use cases or case studies. But of 
course one would need to select a few from the current list. How do we 
decide which use case we should take?

One idea that came up during the telcon was to describe the common 
projects. It would be good to make a generell decision: shall we present 
"solutions" or shall we describe most promising projects but without 
solutions yet?

Another question is how we should present either the use cases or the 
projects. In full text or in a table? I found an example for the table 
format that could be feasible:

W3C SWAD 
http://www.w3.org/2001/sw/Europe/reports/chosen_demos_rationale_report/hp-applications-survey.html#Database%20integration%20example 


I asked the designer to think about possible presentation formats for 
the use cases (series of papers, a booklet...). Maybe we can discuss 
that during the next telcon.

Regarding the finances: is there any money in W3C/SWEO that could be 
spent on the promotion material? REWERSE could of course pay a part of 
the costs but since we are an EU project we have limited financial 
resources... An idea could be that REWERSE pays the cost for the design 
and W3C for the print.

What do you think?

Kind regards,
Dunja

-- 
Dunja Ewinger
Technology Transfer & Awareness
EU-network of Excellence REWERSE
http://rewerse.net 
Tel.: +49 89 548 088 48 
Email: de@webXcerpt.com
REWERSE is member of the W3C SWEO Interest Group
http://www.w3.org/2001/sw/sweo/
Received on Wednesday, 14 March 2007 18:50:43 UTC

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