Re: Changes vs. new element

On Thu, Aug 1, 2013 at 12:52 PM, Wallis,Richard <Richard.Wallis@oclc.org> wrote:
>>To the User, it's an offer.  A free one.  That is offered by a particular
>> organization... a local branch of a library or library system.
>
>>Do you care at that point that the user has 10 other additional data
>> elements exposed to them on Google's search element ?  Probably not... you
>> just want them coming into the library.
>
>
> In that case, the exposure of call number/shelf location (in Schema) would
> be superfluous, as it is unlikely that Google would display it in a snippet
> – there would be no room after the title/creator/subject stuff.  And it is
> not useful to the user at that point.

It might not appear in a snippet; in Google, for example, individual
offers (sales, loans, what not) could appear on the right hand side as
part of their Knowledge Graph effort. Although yes, they would likely
just be links to the corresponding offer page that can provide all of
the gory details. Possibly something like:

* Buy an ebook: Vendor1, Vendor2
* Buy a physical copy: Vendor3, Vendor4
* Borrow a copy: Library1, Library2

If I can be permitted to fantasize about a library scenario for a
moment, if the search engine recognized via your location or IP
address that you were in or near a library, it could serve as your
library catalogue and display the additional metadata when it was
actually useful to you (much as it detects when you're looking up
movies, it can show you the local movie listings, including name &
address of the theatre, immediately rather than forcing you to click
through).

To fantasize further, if you maintained a wishlist that the search
engine knew about, it could send you Google Now / Siri notifications
when the item became available...

Received on Thursday, 1 August 2013 18:05:59 UTC