[Infographic] Survey: Consumers Are Concerned About Privacy, Tracking, Advertising

*Ninety-four percent of respondants said that privacy was an important issue
*, and 58% said they ‘do not like’ online behavioral advertising.
Consumers are realizing that the first line of protection when it comes to
privacy online is the individual. Services, websites and applications are
increasingly viewed with skepticism when it comes to protecting user data,
and consumers are taking it upon themselves to hide their information
online. Near 69% of respondants said they trusted themselves the most to
protect their personally identifiable information (PII) online. Of those
surveyed, 76% said that they did not allow companies to share their
personal information (up from 67% in 2011) and 90% said they used browser
controls to protect privacy by deleting cookies, opting into “Do Not Track”
options or using the “incognito” mode.

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http://www.readwriteweb.com/archives/infographic-survey-consumers-are-concerned-about-privacy-tracking-advertising.php

This is up from previous studies which have suggested 75% of users consider
privacy to be very important.

I think this is an important trend.  Decentralized read/write networks and
apps, are well placed to differentiate themselves positively, by providing
user privacy, on their own terms.