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Annual Trust Audit - Site Trackers

From: Craig Spiezle <craigs@otalliance.org>
Date: Tue, 21 Feb 2017 00:55:35 +0000
To: "public-privacy (W3C mailing list)" <public-privacy@w3.org>
CC: Jeff Wilbur <jeffw@otalliance.org>
Message-ID: <CY1PR11MB0793FD50EA936DA9E0F1F445B9510@CY1PR11MB0793.namprd11.prod.outlook.com>
Off topic

The Online Trust Alliance (OTA) is in the midst of planning for the 2017 Online Trust Audit.  https://otallince.org/TrustAudit.  For background this will be the 9th year of the audit, accessing the top 1,000 consumer facing sites for their security, consumer protection and privacy practices.  As part of the composite weighted analysis of over 50 data attributes we score each site's privacy policy and second analyze the number of third party tracers which are known to collect and share data with third parties.

Effectively the more such third parties which are known to have permissive sharing and re-targeting the lower a site scores.  I want to reach out for ideas on how to best measure and categorize these trackers, (benign to pervasive tracking and sharing.  In the past we relied on this data from Disconnect and TRUSTe but wanted to open the discussion with on additional suggestions.  The planning is to start testing in late April.

This Wed (Feb 22), we are hosting a webinar to share and review the methodology.  Fundamentally we want as many sites as possible to adopt sound security practices and responsible privacy principles.  https://attendee.gotowebinar.com/register/3948495069832133122

Craig Spiezle
Executive Director & President
Online Trust Alliance
skype: craigspi


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