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Re: Article from The Atlantic on the ad-support internet

From: Robin Wilton <wilton@isoc.org>
Date: Mon, 18 Aug 2014 11:49:57 +0000
To: "ashok.malhotra@oracle.com" <ashok.malhotra@oracle.com>
CC: ext Singer David <singer@apple.com>, "public-privacy mailing list) (W3C" <public-privacy@w3.org>
Message-ID: <560419A6-1385-43C9-B38D-B88EB1155353@isoc.org>


On 16 Aug 2014, at 00:37, ashok malhotra <ashok.malhotra@oracle.com> wrote:

> This is a well-written, thought-provoking article, well worth reading albeit a bit long.
> David, please consider forwarding to the AC list and www-tag.
> 
> The solution it recommends, fee-for-service, will not solve all the Web's problems but is
> certainly worth debating.   Even charging a fraction of a cent for every email you send
> would have a major impact on spam.

Perversely, generating a potential stream of revenue (based on the number of emails sent by subscribers) creates an incentive for someone to 
(i) generate spurious email traffic on a user’s behalf, and
(ii) “divert” the resulting revenue to their own ends. 

(By analogy: cloned cellphones have been used to dial premium-rate numbers; the result is that the legitimate subscriber gets billed for the attacker’s access to the premium-rate number. This is good for the attacker if the attacker is the one who owns the premium-rate number…).

I’m not saying Ashok is wrong, by the way, but apparently rational mechanisms can have unexpected outcomes.

Best wishes,
Robin


> 
> I wish, though, the article had explored further the parallels with another ad-supported
> industry: network TV.
> 
> All the best,
> Ashok
> 
> On 8/15/2014 4:00 PM, David Singer wrote:
>> …that people might find interesting.  Of some relevance to DNT, of course.
>> 
>> <http://m.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/2/>
>> 
>> David Singer
>> Manager, Software Standards, Apple Inc.
>> 
>> 
> 
> 



Received on Monday, 18 August 2014 11:50:29 UTC

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