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Re: Study: Internet User Adoption of DNT Hard to Predict

From: Karl Dubost <karld@opera.com>
Date: Thu, 22 Mar 2012 07:17:01 +0100
Message-Id: <4ACC0311-5662-48E6-87F3-92CC045929AD@opera.com>
Cc: "public-privacy (W3C mailing list)" <public-privacy@w3.org>
To: JC Cannon <jccannon@microsoft.com>

Le 22 mars 2012 à 01:03, JC Cannon a écrit :
> http://www.adweek.com/news/technology/study-internet-user-adoption-dnt-hard-predict-139091

"new survey conducted by Omnicom Media Group's Annalect Group."

>Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
— http://www.omnicommediagroup.com/

OMD won "2011 Global Media Agency of the Year" given by AdWeek, where the article is published.


>The online survey of 758 adults 18 and older was conducted in late February to gauge the Internet consumer's attitudes towards two recent privacy initiatives in Washington

*online survey*
*758 persons*

Can I be doubtful about the results? 
Online Survey published where?
Detailed results published where?


>Though nearly all Internet users, or 93 percent, said they use or would activate a Do Not Track button on a Web browser, only 22 percent are aware of the function."

so 93% of users would activate a Do Not Track **button**
and 0% of browsers have such a button (they have items in preferences and/or menus)

22% are aware of the *function*: which function?


-- 
Karl Dubost - http://dev.opera.com/
Developer Relations, Opera Software
Received on Thursday, 22 March 2012 06:17:37 GMT

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