W3C home > Mailing lists > Public > public-privacy@w3.org > January to March 2012

Privacy economics: evidence from the field

From: Sören Preibusch <Soren.Preibusch@cl.cam.ac.uk>
Date: Mon, 12 Mar 2012 16:22:49 -0000
To: "'public-privacy \(W3C mailing list\)'" <public-privacy@w3.org>, "'Discussion of privacy enhancing technologies'" <pet@lists.links.org>
Message-ID: <014601cd006c$5dc98bd0$195ca370$@Preibusch@cl.cam.ac.uk>
We have now completed the largest laboratory and field experiment ever in
privacy economics:

> One in three Web shoppers pay half a euro extra for keeping their mobile 
> phone number private. If privacy comes for free, more than 80% of 
> consumers choose the company that collects less personal information.

There is a blog post for a high-level summary and the full report is
available for download:

 
http://www.lightbluetouchpaper.org/2012/03/12/privacy-economics-evidence-fro
m-the-field/
 
http://www.enisa.europa.eu/activities/identity-and-trust/library/deliverable
s/monetising-privacy

Sören
Received on Monday, 12 March 2012 16:22:10 UTC

This archive was generated by hypermail 2.3.1 : Tuesday, 6 January 2015 20:23:53 UTC