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Privacy economics: evidence from the field

From: Sören Preibusch <Soren.Preibusch@cl.cam.ac.uk>
Date: Mon, 12 Mar 2012 16:22:49 -0000
To: "'public-privacy \(W3C mailing list\)'" <public-privacy@w3.org>, "'Discussion of privacy enhancing technologies'" <pet@lists.links.org>
Message-ID: <014601cd006c$5dc98bd0$195ca370$@Preibusch@cl.cam.ac.uk>
We have now completed the largest laboratory and field experiment ever in
privacy economics:

> One in three Web shoppers pay half a euro extra for keeping their mobile 
> phone number private. If privacy comes for free, more than 80% of 
> consumers choose the company that collects less personal information.

There is a blog post for a high-level summary and the full report is
available for download:


Received on Monday, 12 March 2012 16:22:10 UTC

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